About 10 years ago, talking about Digital Communication sounded a bit strange since what was beginning to be discussed was about digital advertising and of course the
Antigua and Barbuda Email Lists concept of Digital Marketing. Even the issue of digital journalism was something that peeked after dressing with the little understood Social Networks until then.

However, digital business, the entry of new players in this monopoly of the digital world and the growing Internet audience, have allowed this concept that more than 40 years ago was visualized by Marshall McLuhan as  THE GLOBAL VILLAGE , to be accentuated as matter study critique in business schools, masters and doctorates.

This document, aims to be a door to understanding from my research of the 3 SPIRALS that are transforming the digital world today and where communication forms a fundamental part of the new scenario, as the strategic pillar of generating value for different social circles .