Met the medium term SEO goal? 6 months ago this Digital Marketing Blog. Time has passed and I have barely heard. The main objective of this Digital Marketing Blog was without a doubt to work the SEO to achieve a medium term positioning director email list, without resources beyond the personal work and the time (scarce) that I have. In addition to this goal of SEO positioning, I also had the idea to keep myself updated in marketing and to know the main marketing blog.
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During these months I have realized that there are real marketing blogs that are worthwhile. Some like Vilma Nuñez, 40 fever, Juan Merodio, diseñocreativo.com, Tomas de Teresa, MarketingandWeb, in short, I leave many I know.
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In the end, many of these people live on their blog, they have it totally monetized and they can afford to dedicate themselves fully to the blog. They have created a personal brand (what better example than Laura Ribas or Vilma Nuñez), which brings benefits and is perfect if marketing is what you are passionate about. I would like to spend much more time, but my work and other projects prevent me from doing so.
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It is important to take stock in SEO terms of this Digital Marketing Blog. To evaluate the results I used some tools like Ahrefs and Proranktracker. Both are indispensable tools for today’s SEO, especially Ahrefs.
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The most important keyword with which I want to position myself is “Digital Marketing Blog”. Before continuing, it is convenient to take into account a series of aspects about this keyword:
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It is a keyword with a limited number of weekly searches. It is not ideal to monetize. He was aware of it in his day.
However, to include the word “digital marketing” has reasonable competition. We must not forget that in “digital marketing” are the masters of different universities and blogs much older and more relevant than mine.
It was necessary to use the long tail since “marketing blog” is a much more saturated keyword. However, choosing Digital Marketing Blog did not make me give up the longer term positioning in “marketing blog”.
That said, the first results that Proranktracker offers indicate that I have two keywords in first position and four in the TOP 20:
Marketing blog
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As you can see in the following image, the growth has been progressive over the months. Now I have entered into a stagnation of links since this last month I have not done any type of linkbuilding technique. Let’s say that there is a bigger step in the number of links to be able to continue advancing positions.
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digital marketing blog
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- The fall produced in May 2016 refers to a loss of the Proranktracker program from the main URL. It has been a fictitious fluctuation due to a platform error. It is important that the analyst knows how to interpret the exceptional situations that can lead to spikes or drops in the data and that are not due to anything important.
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In the following image offered by Ahrefs you can observe the progressive growth of reference domains and reference pages. We must highlight the yellow zone and treat it separately.
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digital marketing
This period of time that runs during the month of May, corresponds to the link located in a comment on a web page and that was later shown in the web index for several days due to the typical “last comments” plugin. With each publication Ahrefs and probably Google, they counted it as a new link. However, Google will have its own means to know that this is not a black hat technique, so in principle we should not worry.
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It is important to determine what is the origin of all these links, since it may be that our website is being attacked. As I said before, the work of the analyst is key in the interpretation of incoming links.
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Finally I can conclude that I am on the right track. I’m in the 16th position in the keyword that matters to me. The growth is being progressive and there is still a lot to do.
