Publications Twitter and Facebook7. Publications on Twitter and Facebook
Jesús Cediel: Following the indications of what I learned in Aula CM, I managed to go from 1 to 3 visitors on my website two months ago to the amazing number of 2,100 yesterday, but I find that something is missing. My strategy basically is based equatorial guinea email list on publishing articles in Facebook groups that may interest them, but it has the disadvantage that it is very fluctuable. Question: How can I do the same on Twitter if I can not send tweets to anyone other than my followers?
Bruno : Of course, look, what you’re doing with Facebook groups is very good, although sometimes it can be considered spam if it is not entirely relevant and if it is not at all what people in those groups are looking for. Then, it would also be necessary to do it not in a way of mass publication but rather by initiating the conversation, asking, encouraging the other people in the group to participate in the debate …
On Twitter how to do it? Because Twitter is the social network where everything is public, it is one of the few social networks where everyone can see everything. So, instead of participating in groups, what you do is participate in hashtags and participate in conversations. It is true that at first you only read the people who follow you, but if you talk to other people who do not follow you, mention them and talk to them, they will also be able to see it. Because on Twitter everything is public, everyone can see it, and participating in hashtags would happen to us exactly the same.
Facebook groups8. Strategy in Facebook groups
Jesús Cediel: Is there a Facebook tool that allows me to publish in all the groups at once to save me some time, since I do it with more than fifty groups?
Bruno : Well look, even if that tool existed I would not recommend it, because in the end we will have spam in all those groups and in those groups they will sign you as you always publish in an automatic way and in a non-personal way. So I would really define those 50 groups, what different characteristics they have, start the conversation differently and on different days because there will be people who are also in many of those groups and it will not seem good if you publish the same in all the sites at once. So, rather, differentiate the strategy and also differentiate the days in the publication times.
First page Google9. How to get out on the 1st page of Google
Jesús Cediel: I have managed to position a blog article on page 2 of Google, but it is reluctant to enter the 1st search page. What else can I do?
Bruno: Well, there are millions of things you can do. But if we had to highlight the four or five most important, we will focus on the time of permanence of people in that post or in that content that you have, which is now on the second page. Everything you can do to increase the time of permanence , that will radically increase your position. Then the CTR, if your title is clicking it right now, for example 5% of the people who see it in Google, you are going to try to transform that title so that more than 5% of people click on that title when they see it. When we improve that title, Google will detect that more percentage of people are clicking on it and will raise positions if those on page 1 have lower CTR than you have. The clickthrough rate is the CTR. And then, we already know that the ones shared on social networks , that getting links , that from other websites link to the web that you want to position, will also be one of the most important factors. Of the more than one hundred factors that can be in SEO, these four that I have commented would be the most important to improve positions.
Google Analytics and SEO10. Tips on Google Analytics and SEO
Alan Siri: Hi, I’m an independent journalist for Blasting News Spain. Our articles are analyzed using Google Analytics (visitor counts), therefore SEO positioning is vital within our activity. What advice can you give me?
Bruno : Well, focusing on Google Analytics, I would recommend that you look at what content is the most time consuming for people and what content are the ones that have linked you the most from other sites. These are going to be your model articles and those that you are going to try to repeat so that your next content positions very well.
For the rest, I will tell you just like we have told Jesus before. Keep in mind those 4 or 5 things like the CTR, the time of permanence, get links and share in many social networks. That is going to be very important for your positioning.
Web Positioning11. Web Positioning
Jose Cob : The size of a website is relevant to position before and better in front of a small web, what factors are the determinants to position faster?
Bruno : A large website has the advantage that it has many URLs, and really when we talk about the positioning of a page you position for each one of the URLs that your page has. If your page is One Page, which are called those of a single URL, you will only be able to position in a keyword because you only have a different URL to position. An online store that has 3,000 products and, therefore, has many URLs, in the end it will position itself in many different key words. Size Matters? In this case size matters. Obviously, then we should talk about quality. But, initially, size is also an important factor.
Content indexed and tracked12. Content indexed and tracked
Patricia Colón: What is the difference between indexed and crawled content?
Ernesto : Basically, content indexed and tracked, in principle, would be the same thing because tracking is when Google sends your robots to your site and collects information from your website. But indexing is also when Google already incorporates it into your search results. Can there be content that is tracked and not indexed? Indeed, there could be a content that Google has tracked and has not been indexed when you to this content, to this web page, to this post, you have added the meta tag “no index” in the HTML code. In this way, even if that content is published on the Internet, Google would not be indexing it.
Facebook Ads13. Facebook Ads
Jesica Ronzón: If I did not spend all the money from the Facebook campaign, is it useful for another campaign, or is it simply not charged? How often can you check in?
Elena : I would say that you simply do not get paid if you have not spent it in that campaign. Each campaign has a budget and if you have not exhausted it, you will not be charged. As for the moment of billing, in the case of Google it would be once a month, it is when they charge you. In the case of Facebook you pay when you consume the budget of the campaign.
Schedule on Twitter14. Schedule on Twitter
Yesica Ronzón: Can you schedule publications on Twitter?
Elena : Yes, of course. As Ernesto has told us before with the favorite tools, for example, I think of TweetDeck , Buffer and Hootsuite right now .
Linkedin Advertising15. Advertising on Linkedin
Nano Lamberti: Do you recommend to run campaigns on Linkedin to promote a B2B service? Or are they too expensive for the result they currently give? Any example of success?
Elena : Yes, I tell you that they are the most expensive, comparing a little Facebook, Twitter and Adwords. And it is true that many people are afraid or reluctant to do campaigns on Linkedin. But well, also tell you that if it is Business to Business and this is a course for companies or a business that has to do with different partners, customers, companies in that environment, it may interest you.
What I would recommend is that you do experiments, because advertising is what works. So I could do something very interesting and allocate the same budget, for example, to Linkedin, to Twitter (if it has a presence there) and to Google Adwords. The same budget for the same dates and compare which platform has achieved the highest conversions. I think of that idea.