24/7 Customer Support

SEO GUIDE: Optimization in the search of keywords

Create a template that is visually captivating. It should not contain many images that can confuse someone. Construct solar light contextual text with people in your head. If you were the reader, what would arouse your interest posted on? Close to first lines of your email marketing newsletter, motivate the reader to read on by citing in the first lines what he or she can derive from your product or services. Using the essential. After constructing an impeccable letter, you can start sending your e-mail promoting newsletter. Here always be the best solutions to give away your products for free and build an email marketing list. An type of a free product is often a P.L.R., this stands for private Label The legal. These eBooks or guides should be able to be re-branded as they products include a distribution license with the idea to resell them or these away cost-free. To find a P.L.R. product just carry out search on google.

For most entrepreneurs building an email list is Asian. They do not understand the list building game, yet they want to be in the pro league and cash.The idea is that the coupon applies only for the next 5 minutes. You can get a countdown which shows the coupon slowly expiring. This can make it all modern urgent that your potential customer now does what have to have to do and makes all the purchase, which after every one of your ultimate goal with any sales throw.You probably have come across some directories that tell you free but you that there’s nothing like the reverse email lookup submission site. The so-called free directories are only using the planet free to get customers. To conduct pc hardware training via a reverse email lookup directory when looking out for who a real-world address belongs to, you will probably need to spend between $20-$25 per search.

SEO GUIDE: Optimization in the search of keywords

Today, in the Digital Marketing Blog, we will continue with the SEO guide: optimization in the search of keywords to improve our organic positioning (SEO) and thus achieve better results in our online store or for example in this Digital Marketing blog. A few weeks ago I started with a post entitled Digital Marketing Strategy and SEO (Introduction) in which you could read a short introduction to domain search and director sales email list. Perhaps one of the most important strategic parts for an online project, so this post aims to refine and improve techniques.

How do I make sure I have the perfect term?

How do I start looking?

If you ask any of these questions you should read this section and probably the introductory chapter of the SEO Guide Digital Marketing Strategy and SEO (Introduction), if on the other hand you have a clear answer, you can wait for the next chapter of this SEO guide.


Find out the Keywords where we are interested in positioning ourselves
To get an SEO positioning, the first thing we have to do is find out which are the keywords where we want to position ourselves. This may seem easy, but I will give an example of something that would be a mistake in the choice of these words …

Example of keyword search
Let’s suppose that we are a coach company that after a bad streak in the sales at the box office of the destination “Madrid – Valencia”, (due for example to the expansion of alternatives such as BlaBlaCar) proposes to create a web page that is not only face-to-face, but that increases ticket sales and online conversions save the company’s annual numbers.

From the beginning of the creation of the page it must be clear which are the keywords where it is important to position oneself. We hire the services of an SEO specialist that positions us in the term “Autocares Madrid Valencia”. Now we are the first for that search, however the conversions do not finish arriving … why?

Are you looking for Madrid Valencia coaches? or maybe, BUSES MADRID VALENCIA?

There is the key. A priori it might seem that we are positioned in a good term, but this is not really how customers search on Google. WE MUST KNOW WITH CERTAINTY WHAT ARE THE EXACT WORDS USED BY OUR PUBLIC OBJECTIVE.

Google gives us valuable and free information
Google is a free tool that will give us very useful information that perhaps we had not stopped to value. If we write a search with certain terms, at the bottom of the SERPs we will see the most related results, since Google tries to improve and facilitate the search to the user. These results are giving us an idea of ​​the most important terms related to our niche. For example, we search “buy beauty products” and we see some related searches:

Digital Marketing Blog 1

Now we know that the synonyms that are used are “hairdressing”, “makeup” and “cosmetology” and that the word “economic” is not used but “cheap”. We can also observe how there is a higher tendency to purchase “Arab” beauty products, etc. In short, free information that everyone must know how to interpret.

Trick to know the competence of a term
Another of the tricks that we can use to know the competence of a term, is to analyze if that search has ads or advertising, something that would indicate that companies like Google or Amazon are getting money in that niche. Let’s see an example:

Digital Marketing Blog 2

In this image we can see how for the search “buy food for animals” we find ads in both the first three results and the right (supposedly these will disappear). If there are announcements, it means that there are people who ARE PAYING for being there, so if we can position ourselves first, we will be saving a lot of money in SEM.

Digital Marketing Blog 3

On the contrary, in this second image for the search “articles for hunting”, we can observe that there is no type of publicity. This may be a clear indicator of the null profitability of the term, but there is also the possibility that we have found a niche.

Towards the SEO strategy …
It is necessary to choose the domain and key keywords for our search. Once we know this we can move on to perform actions on our website or link creation techniques. We will see this in the following articles of the blog. At the moment a small introduction: SEO actions to get a good position in the SERPs (a position that gives us a good return), are divided into two types:

SEO “on page”: It is the one that refers to the internal changes, within our web, to optimize it in the face of the greater usability