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SEO GUIDE: Optimization in the search of keywords

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SEO GUIDE: Optimization in the search of keywords

Today, in the Digital Marketing Blog, we will continue with the SEO guide: optimization in the search of keywords to improve our organic positioning (SEO) and thus achieve better results in our online store or for example in this Digital Marketing blog. A few weeks ago I started with a post entitled Digital Marketing Strategy and SEO (Introduction) in which you could read a short introduction to domain search and director sales email list. Perhaps one of the most important strategic parts for an online project, so this post aims to refine and improve techniques.

How do I make sure I have the perfect term?

How do I start looking?

If you ask any of these questions you should read this section and probably the introductory chapter of the SEO Guide Digital Marketing Strategy and SEO (Introduction), if on the other hand you have a clear answer, you can wait for the next chapter of this SEO guide.

OPTIMUM SEARCH OF KEYWORDS

Find out the Keywords where we are interested in positioning ourselves
To get an SEO positioning, the first thing we have to do is find out which are the keywords where we want to position ourselves. This may seem easy, but I will give an example of something that would be a mistake in the choice of these words …

Example of keyword search
Let’s suppose that we are a coach company that after a bad streak in the sales at the box office of the destination “Madrid – Valencia”, (due for example to the expansion of alternatives such as BlaBlaCar) proposes to create a web page that is not only face-to-face, but that increases ticket sales and online conversions save the company’s annual numbers.

From the beginning of the creation of the page it must be clear which are the keywords where it is important to position oneself. We hire the services of an SEO specialist that positions us in the term “Autocares Madrid Valencia”. Now we are the first for that search, however the conversions do not finish arriving … why?

Are you looking for Madrid Valencia coaches? or maybe, BUSES MADRID VALENCIA?

There is the key. A priori it might seem that we are positioned in a good term, but this is not really how customers search on Google. WE MUST KNOW WITH CERTAINTY WHAT ARE THE EXACT WORDS USED BY OUR PUBLIC OBJECTIVE.

Google gives us valuable and free information
Google is a free tool that will give us very useful information that perhaps we had not stopped to value. If we write a search with certain terms, at the bottom of the SERPs we will see the most related results, since Google tries to improve and facilitate the search to the user. These results are giving us an idea of ​​the most important terms related to our niche. For example, we search “buy beauty products” and we see some related searches:

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Now we know that the synonyms that are used are “hairdressing”, “makeup” and “cosmetology” and that the word “economic” is not used but “cheap”. We can also observe how there is a higher tendency to purchase “Arab” beauty products, etc. In short, free information that everyone must know how to interpret.

Trick to know the competence of a term
Another of the tricks that we can use to know the competence of a term, is to analyze if that search has ads or advertising, something that would indicate that companies like Google or Amazon are getting money in that niche. Let’s see an example:

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In this image we can see how for the search “buy food for animals” we find ads in both the first three results and the right (supposedly these will disappear). If there are announcements, it means that there are people who ARE PAYING for being there, so if we can position ourselves first, we will be saving a lot of money in SEM.

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On the contrary, in this second image for the search “articles for hunting”, we can observe that there is no type of publicity. This may be a clear indicator of the null profitability of the term, but there is also the possibility that we have found a niche.

Towards the SEO strategy …
It is necessary to choose the domain and key keywords for our search. Once we know this we can move on to perform actions on our website or link creation techniques. We will see this in the following articles of the blog. At the moment a small introduction: SEO actions to get a good position in the SERPs (a position that gives us a good return), are divided into two types:

SEO “on page”: It is the one that refers to the internal changes, within our web, to optimize it in the face of the greater usability