For some time now we have gone from “if you are not on the Internet, you do not exist” to “if you do not find yourself on the Internet, you do not exist”. SEO, organic positioning in search engines, is the basis of communication and Aged Medicare Supplement Leads marketing strategies of any company. Millions of users look for things on the Internet, any need or simple curiosity that we want to satisfy and companies have to take advantage of what we are looking for to gain a foothold.
Until now, SEO focused on these searches that users type in our browser. But it is not always like that anymore. Each time it is more settled the search by voice, a new turn when it comes to asking the search engines.
THE NEW STAGE OF SEO
Voice searches on Google are the future of SEO. After working with desktop SEO and moving towards mobile SEO with the arrival of tablets and smartphones, companies must prepare themselves for users to ask them directly.
IT IS NOT THE SAME TO TALK AS TO WRITE
When we talk to Siri, Cortana or Google, we use different expressions than when we write in the search bar. The written language for searches usually consists of single words related to your search, such as: “comer barcelona barato”. While when we ask for voice to eat we usually use a more natural language, such as: “where can I eat cheaply in Barcelona”.
These changes will make a difference in the approach of the new SEO. Positioning the answers to these direct questions from the users will require another way of writing the contents. In addition, companies will depend on how well searchers perceive and transcribe these questions.
KEYWORDS STAY IN THE BACKGROUND
At this time, SEO strategies will not be based on positioning certain keywords, but on resolving users’ doubts. So the content will have to make a substantial quality jump to offer useful and entertaining information to users.