Marketeros today I share the strategic indicators of their Social Media strategy in Digital Marketing.

How to measure strategically and in a managerial way the actions in Social Media? 
A company should not measure likes, followers or hearts in social networks, you have to measure the effectiveness of the social media strategy. For a Digital Marketing Manager, the focus must be
Spain email lists associated with the performance of the brand and the sales objectives.

What is the Social Media Index?

It is a methodology that allows to integrate the different elements of the Social Media strategy and manage them strategically. 
This way you can measure the actions of social campaigns, content effectiveness, social sales strategy and influence marketing.

Click to see the big infographic

Social Media Strategic Indicators Digital actions in Social Media must be measured separately. The work of the Community Manager will allow to understand with the data coming from Facebook, YouTube, Instagram, linkedin, Snapchat, Twitter, Pinterest, Influencers and others, if the objectives of the social media strategy are being met. With a successful measurement like the Social Media Index, you will go from measuring followers and tactics to measuring the complete development of your social media strategy as a fundamental element of the Digital Marketing plan.