[Tweet «Apester is a formidable platform to get to know your customers better # MarketingdeContenidos»] marketing software This tool is free and can be easily managed from an administration panel. It is very interesting and useful to know more about your audience . You can make users stop being passive […]

Emanuel Table of Contents Telling a Story as the Basis of a Strategy # 1 Thinglink – Interactive Image Marketing Software # 2 Apester: Know Your Customers Better # 3 Storify: Take Advantage of Social Media Content # The need to tell a story Marketing software was born to be […]

Thus, you can calmly write your content and then post it (or place it on the calendar) instantly, having all the elements within reach. An ideal option for those writers who have their site or blog in the aforementioned service. Disadvantages : In the calendar there is no way to […]

EMANUEL OLIVIER PERALTA Founder & CEO Genwords See more of Emanuel Table of Contents Some common mistakes with social media tools Buffer: Disadvantages: Hootsuite: Disadvantages: CoSchedule: Disadvantages: Postcron: Disadvantages Genwords: The social media tools are an excellent mechanism to save time to time to optimize work within your team. This […]

  Production of multimedia material irrevocably tied to the brand and the value proposition it generates. Getting Down to Reality: Some Lessons from GoPro Content Marketing That Can Help Your Brand If your goal is to receive content generated by your users to achieve more engagement, you should start first […]

As we mentioned before, from the beginning GoPro has differentiated itself from the rest due to its constant investment in users. The brand highly values ​​each of its fans creating content (no matter how amateurish the techniques are to produce it). Each video or photo taken has the great potential […]

Founder & CEO Genwords See more of Emanuel Table of Contents Large Social Presence: The Foundation of GoPro’s Content Marketing Strategy User-Created Content: How to Get Followers to See Your Own Creations Don’t neglect professionally produced content How do you follow the GoPro path? GoPro Content Marketing Keys: Getting Down […]

A phenomenon was generated that involved 9,000 new followers and 6,000 visits to this young woman’s story. In 2013, the designer Rebecca Minkoff showed her followers her new collection, shortly before presenting it at fashion week in New York. This social network is ideal to give your customers a taste, […]

Make yourself predictable or constantly invade the user with spam. You must choose well what you are going to use this network for and benefit from its characteristics. What are the main facts to keep in mind about Snapchat? Here is an analysis of the information Marketo proposes in its […]

EMANUEL OLIVIER PERALTA Founder & CEO Genwords See more of Emanuel Table of Contents How to Take Advantage of Snapchat # 1 Who uses it? # 2 Sustained growth # 3 Top Snapchat Marketing Success Stories # 4 What is it used for and steps to follow Social networks are […]

This can be taken as intrusive advertising and today’s audiences do not want that. There are online tools that can help you in this monitoring process. We present you some of them. Most are paid but you can use their free trial before making a decision. Agora Pulse now press […]

That just want to have a good number of followers because that is their goal. There are different ways to quickly get a lot of followers on Instagram. However, this does not mean that they will be quality followers. For information purposes, we leave these methods below for you to […]

WBeyond the likes, it is important to publish our posts in good time, since the more people interact with it, the greater the probability of being seen and obtaining quality followers. Run a contest together with another brand Become a member of a brand that is in the same niche […]

Photo Without a good profile photo, it will be almost impossible for you to get quality followers. Look for a photo that describes you or your brand with good framing and image quality. Remember that Instagram is a visual network and everything enters through the eyes of the users. Biography […]

Emanuel Table of Contents Tricks to get followers on Instagram Improve your profile Photo Biography Link to your website Post regularly Post at the right time Gabstats Squarelovin Websta Run a contest together with another brand Respect the ratio of followers / followed Promote your Instagram on other social networks […]

So you will get a clearer idea of ​​who your most loyal fans really are. Although you cannot generate clicks from Snapchat, you can place a shortened link in your bio. Use a shortener you trust to do this. [Tweet “Brands that are leveraging Snapchat for their campaigns.”] Brands that […]

So, definitely, Snapchat should be in your Digital Marketing strategy so that it is complete and even goes beyond. Here we explain how to achieve this. snapchat Invite and describe your events If your brand or company is one of those that has events continuously, take advantage of Snapchat to […]

As it is more personalized. Your brand can take advantage of Snapchat services to provide exclusive information about discounts, promotions, contests, new launches, etc. In addition, users will be able to ask questions directly to your company. Do not underestimate the opportunity to speak with your audience, resolve their doubts […]

In order to expand this service, the application has added live text, chat and video calls between followers to its functions . This is why the social network is so famous among today’s youth. The way to use it is to select a list of friends to whom you want […]

Quantitative performance results. Qualitative performance results. Used tool and indicators. Analysis and suggestions. Likewise, with this article we want to clarify everything about this type of report so that you can make them as complete as possible and thus obtain the results you always expected. [Tweet “A Social Media report […]

EMANUEL OLIVIER PERALTA Founder & CEO Genwords See more of Emanuel Table of Contents What is a Social Media report? Why make one? Indicators or KPI’s for a Social Media report Reach Community Growth Engagement Rate Visits to the website from social networks Conversion from networks Types of Social Media […]

Use the social network more to communicate with their contacts through messenger than to make more publications itself. Since Facebook wants to be noticed as the network for personal use, we advise you to seek to develop a Facebook Messenger bot that manages to send content to your audience, since […]

Algorithm wants is to heal itself from bad content and rather promote content of people and brands. Therefore, if you are going to link to your blog, make sure that the content is really good because if you want to promote it, Facebook will take into account what is inside. […]

You will prioritize live videos, as they tend to have a lot of interactions. The level of engagement will be based on a point system. You will only leave a post to a small number of users to gauge their reactions. If there are any posts with long comments, it […]

EMANUEL OLIVIER PERALTA Founder & CEO Genwords See more of Emanuel Table of Contents How does it work? How to take advantage of the new Facebook algorithm? Click on “See first” Work on your content Connect with your customers Make videos Think beyond the feed Conclution new-facebook-algorithm The Facebook algorithm […]

Part of any company’s long-term marketing plan for Facebook ads. And this is because it helps you keep your ads up-to-date, which in turn will keep the frequency and cost of your ads low, and increase engagement. It also helps you identify which ads are working, which ones aren’t, and […]

eCongress Malaga the-best-digital-marketing-events-2018-econgress Are you going to be in southern Europe in the month of May? Attend the eCongress in Malaga on May 26 to talk about ecommerce, Social Media and Digital Marketing. Conferences, Networking, free training workshops, raffles and many more surprises await you at this event with speakers […]