By dealing with all aspects of the search for ideas to launch on the market in a hundred pages, it is a concise book, illustrated with numerous examples and which demonstrates the application of the marketing approach to the new product. A book to discover. Part 1: develop a new […]

In the era of community management, social media, e-commerce and mobile internet, its key missions and its added value are becoming stronger. Asset # 1: Ability to balance a profitable and growing product portfolio. Asset n ° 2: Ability to create a virtuous cycle of value-added innovations by adapting to […]

for e-commerce in France by 2014. The foreseeable breakthrough of m-commerce and the draft law of the European Commission scheduled for June are nevertheless data to be taken into account, confirming that multi-channel commerce is the trend of the future. French e-commerce in St. Pierre and Miquelon Email List 10 […]

on the television channel. This is a great first in France, the beneficiaries of which will be the 2.9 million Orange TV subscribers. Event expected for almost 18 months, innovative technology between the Web and the TV spot, active participation of the viewer, nothing less was needed for this launch! […]

Threats)? Well known to marketers and essential in any marketing plan and in any file of opportunities, innovation or new product launch plan, the SWOT is the pivot between analysis and marketing decision-making. Here are 10 useful tips to optimize this analysis: SWOT analysis: 10 tips for success 1- Distinguish […]

U-commerce is already making its appearance. Also known as Ubiquitous Commerce, Universal Commerce or U-Retail, it is driven by “contactless” technology and the Internet of Things (IoT). With him, the customer relationship will be transformed and the modes of segmentation too. After E-commerce and M-commerce, here is U-commerce!U-commerce, in a […]

It’s almost Christmas ! I admit that I am quite a client of everything that reminds me of near or far the memory of my past Christmases and I feel every year as much emotion to make this celebration a moment of peace and shared joys. So magic Christmas? Not […]

Personal Branding has become a method to better manage one’s career under the leadership of Peter Montoya and William Arruda. By drawing much inspiration from the methods and strategies of brands, it applies to the individual, allowing him to manage himself like a brand and develop his e-reputation. But then, […]

They have evolved their marketing practice, from mass consumption to re-enchantment of the customer. Here is an overview of a new marketing mix, where the customer is the co-producer of his consumption experience. The added value of emotion “Emotional added value is a very powerful lever of differentiation which has […]

Facebook figures show, with more than 600 million users worldwide , including more than 20 in France and 700,000 new registrants per day. So how can a business develop its audience on social media? What tools does it have at its disposal to listen, analyze and act on social media? […]

the market to which the company is aimed, and internal data on products and brands. The apparent simplicity makes it seem easy to use it. But here are 26 reasons to miss it. And to succeed, you just need to take the opposite view! A for Intuitive approach. Relying on […]

This week, to find out more, there are two solutions: 1- Come in large numbers to MD expo on March 29, where I speak on these two themes from 10 a.m. to 12 p.m. and from 2 p.m. to 4 p.m. to answer your questions live. It is on stand […]

The question is whether the 4P are still relevant, we are talking about 5P, 7P and more recently 8P. However, by making an overview, we arrive at 10P. So who are they? What is their use? Isn’t there a little too much? Should we find others? How the marketing mix […]

“ONG & Cie, mobilize people, mobilize money” is the result of a rich survey of NGOs, agencies specializing in Streetfundraising, fundraisers and activists. The author deciphers how the main French humanitarian associations were led to use the techniques of direct marketing and then those of Streetfundraising. Above all, he gives […]

when I talk about it to directors and marketing managers or product managers that I meet in Cegos training, there is a question. It is clear that this concept is well known to experts, consultants and specialized agencies, but still very little to marketing professionals. So I wanted to dig […]

Because they are new product launches in BtoB, are also successes, such as those of Lafarge or Michelin transport. Delayed launches, like that of the Tata Motors Group Nano, are what marketers fear most. So what contributes to the success of a new product launch? Discover from A to Z […]

Around Nokia-Microsoft, Google-Android, Apple-iPhone without forgetting RIM / BlackBerry, the market is structured to offer “any time, any where and any device” services, foreshadowing the emergence of a new cycle of innovation in same as that of the PC in the last century and which will record a much more […]

He drew attention to it. manufacturers on the profit potential represented by the “bottom of the pyramid” market, made up of all poor populations living on a few dollars a day. He indicated that companies only addressed populations with purchasing power whereas there was a much larger market at the […]

Flavien Neuvy notes: “Last year, the Cetelem Observatory showed the emergence of more responsible consumption with the rise of organic, fair trade or second-hand products. This year, we decided to analyze the purchasing process of consumers, who are no longer just an expert, but who turn into a real investigator […]

The arrival of on-line has had an undisputed impact today on marketing research methods. After a long phase of questioning and questioning the conditions for using the web tool, no one can dispute the interest of this way of collecting data. The share of web support within the various quantitative […]

that changes the approach marketing and business models. As I said in a last post, this is one of the three areas of marketing innovation to be initiated now. The empowerment of individuals is growing, they are nomadic and interconnected daily. The convergence of web and mobile technologies is facilitating […]

E-Marketing occupies a growing part of the preoccupations of all marketing managers. Facebook pages, mobile applications, twitter, Buzz marketing campaign… It is often difficult to decide. Hence the importance of having a clear e-Marketing approach to choose the right tools and optimize your actions. I offer you with Cegos, an […]

The Internet has turned into a gigantic network of conversations where “everyone shares their opinions in real time with a community of more or less close friends”, as Bruno Clément affirms . Marketing departments are starting to integrate social media into their marketing strategy, first with their customers and soon […]

I will share with you the results of the day before that I carry out regularly to develop Cegos marketing training. This gives 10 marketing strategies to be inspired by, to benchmark or to follow. 10 marketing strategies to start 2011Self-Marketing Strategy and Personal Branding One of the reports on […]

Writing a study questionnaire is not easy. The fear of the blank page, even in this area, is far from a myth. For want of a minimum of method, the exercise quickly turns into an ordeal. However, by proceeding in stages and being attentive to a few rules, you will […]

Apple-Steve Jobs saga in the Marketing Strategy Blog would have been, for me, inconceivable. Here it is from A to Z, inspired by its history and that of Apple but also by many testimonials. A like Apple . The brand that we no longer present, co-created with Steve Wozniak in […]