‘ The importance of strong connections An 80-year Harvard study publish in 2017 found that strong friendships make for a happy, physically and mentally healthy life. Meta investigat the effect the pandemic has on these relationships. Is the way we form and maintain relationships different? What is the role of […]

it is important to link these activities to the strategic narratives of the organization, such as the marketing strategy, product development or a change process. An example from our consultancy practice: with the CEO of a well-known online travel company, we organized a Challenge on their internal social platform Workplace […]

According to AT&T’s recent Future of Work survey, there is a  huge gap between leaders and their people when it comes to hybrid work: 86% of the latter group would like to work hybrid, while 64% of their leaders want everyone back in the office. Many communicators are close to […]

Hybrid working is so hot that sometimes it seems like no one wants to burn their fingers on it. Leaders, managers, HR, ICT, Facilities: they all look at each other – and at Communication. In the meantime, everyone hopes that hybrid work will work itself out. Below I discuss why […]

Choose your audience Don’t be under any illusions. Not everyone finds your posts interesting or follows you closely. Not everyone is ‘wanting’ you. That does not matter. In fact, that’s a blessing. You focus on your selective audience. That makes it easier. You focus on the target group that suits […]

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Case Ultimately, the carousel with the model achieved a better CPA than the carousel with the product image. The CPA is 33% better. There is a 91% chance that the difference is not accidental. This confirms the hypothesis, but the advice is to continue testing until we can say for […]

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TikTok asks why you want to leave the platform. You can skip this question (then tap ‘Skip’ in the top right corner). You can also choose one of the options. For every reason, TikTok cleverly gives you some options to prevent you from really leaving. For example, if you choose […]

Think of demographics, placements, devices, resources and browsers. Do not be demotivated by a negative test result, this is also a learning! You can also test again with a new version of variables. You may find a difference now. Use a Customer Data Platform as a starting point for evidence-based […]

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Customer Data Platform (CDP) is in this. On the basis of a step-by-step plan with a detaile case.   What is evidence-bas marketing? With evidence-based marketing we make decisions based on customer data obtained and/or insights from research. Evidence from our Slovenia Phone Number  Customer Data platform (EffectiveProfiles) or from A/B […]

Then you will be asked if you want to reactivate this account. Tap ‘Reactivate’ to get your account active again on TikTok. Reactivate TikTok Hopefully this article will help you to delete your account. Did you know that you can find even more useful TikTok articles on Frankwatching ? This […]

For example, if you choose ‘Privacy Concerns’, TikTok will offer you options to adjust your privacy settings. And at ‘I spend too much time on TikTok’ you get the options to set a limit for your viewing time. Also read: 5 settings to make your Romania Phone Number TikTok account […]

The management knows exactly what it yields for every euro that is spent on marketing. Hire your first marketer yourself? Look before you start. Are you toying with the idea of ​​hiring a first marketer and would you like to spar about it? Let us know in the comments. Don’t […]

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You don’t see it in this example, but if you scroll down in the mail, the figures walk down. Everything moves, while many elements also remain stationary. We call this the ‘parallax effect’. In addition to designing and animating all the Nepal Phone Number elements, a link is us here […]

Is content personalization feasible for small and Nigeria Phone Number medium-siz webshops? The answer is ‘yes’ provid you are willing to do. A lot of research yourself are willing to engage a third party For example, from standard. Adobe Magento my e-commerce platform of choice. It is possible to filter […]

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The management is of the ‘old stamp’ and understands ‘that they have to do something with. Online marketing’, but also know – in their words – that they know the ball about it. As a result, Bert comes up with all kinds of creative ideas. But the Paraguay Phone Number […]