Marketeros, it is no secret to anyone that the growth of digital media in the last 5 years surpasses any conventional statistics.
In the particular case of the medium KING, the Television that for more than 50 years reigned like
Bangladesh Email Lists absolute dominating of the scene of means and the publicity, already has the act of death, is dying in some countries and at a general level The Television has died, long life to the Internet.
They are still paying the monthly fee for a cable operator, so they do not see programs that do not fit their taste ?.
And in the case of the World Football Tournament, do you pay for not having the transmission of the matches?
This year, adults in the US UU They will spend an average of 4 hours and 5 minutes watching television every day, a fall of 2.1% compared to last year. The steady decline will continue until 2018, when American adults spend 3 hours and 55 minutes a day watching television, this is a fall below 4 hours for the first time.
Despite the fall, traditional television still dominates when it comes to the time spent with the video. Television controls 78.4% of the time that American adults spend watching videos. In comparison, this year, adults in the US UU They will spend an average of 1 hour and 8 minutes a day watching digital video: 21.6% of the time spent with the video in general.
What is IPTV?
From the point of view of a TV observer, IPTV is very simple: instead of receiving television programs as transmission signals that enter your home from a rooftop antenna, satellite dish or fiber optic cable, transmit them ( download and play almost simultaneously) through your Internet connection.
The BBC iPlayer website makes available television and radio programs on demand.
Three types of IPTV
IPTV comes in three different flavors. The first type, and the one you are probably already using , is called video on demand (VOD). With a service like Netflix (an online movie website), select a TV show or movie that you want to watch from a wide range, pay your money and watch it at that moment. A different type of IPTV is offered by some of the most enterprising television stations in the world.
In the United Kingdom, the BBC (British Broadcasting Corporation) makes available online the programs of the last week using a video player in real time called BBC iPlayer. This type of service is sometimes called IPTV with time offset, because you are watching ordinary and scheduled transmissions at the time that is most convenient for you.
The third type of IPTV involves the transmission of live TV programs over the Internet while they are watching, so it is live IPTV or simultaneous IP transmission. The three forms of IPTV can work either using your computer and an ordinary web browser or (for better quality) a decoder and an ordinary digital television. All three can be delivered through the public Internet or through a privately managed network that functions basically in the same way (for example, from your telephone and Internet service provider to your home, through the provider’s network).
Within digital video, the growth in dedicated time will be driven almost exclusively by mobile devices. Last year, mobile video surpassed the desktop. And next year will be the last year of growth because of the time spent with desktop computers. After 2017, the average time spent with desktop video among American adults will begin to decrease.
The time spent with traditional television decreases for each adult age group. It’s not surprising that Americans between the ages of 18 and 24 see less television compared to other age groups.
This year, Americans aged 18 to 24 will watch 2 hours and 22 minutes of television, compared to 6 hours and 3 minutes for those over 65.
As people’s eyes move from television to digital video, advertisers are doing the same. Television still captures most of the advertising dollars based on video, but its share will fall from 39.2% of total media advertising that will be spent this year to 36.8% by 2018. Meanwhile, digital video will capture 5.5 % of total media spending this year, with that figure jumping to 6.7% by 2018.
