Marketers, there is a lot of talk about the issue of Digital Transformation and in fact this year the companies will invest more than US $ 1.2 billion in this factor.UK Email List
For many it is a matter of technology, for fintech and digital banking it is a goal of how to differentiate itself, for traditional companies it is a side of the coin to show that its processes are digital. But in Digital Marketing, we will see great challenges that you should be considering in your annual plan.
Internet of Things
IOT by its acronym in English, it is the scene where the machines we know are part of the digital world. It is not a movie of Terminator or matrix, but an evolution more than logic of what the human being will face in the following years. Have you considered doing an IOT campaign? How do these devices work?
It is time for marketing campaigns to support the technological development that allows automated bots to be used. Can you imagine an ARTIFICIAL Community Manager responding and interacting with the comments of Social Media in El Mundo? In fact, part of this trend is facial recognition as an emerging technology.
7 years ago, Facebook has been testing this model and in the first tests, this will be the social networks of the next decade.
- Mobile Payments
More and more we say goodbye to paper money and we do more online transactions, we already live it, but now it is the turn of mobile payments in stores, stores, chains, restaurants. Marketear this concept is not easy is through the security of transactions, however we have seen examples such as the launch of the Amazon store with which you pay with your cell phone and there are no cashiers or people driving sales.
Technology already exists, what ideas can we implement?
- Virtual Assistants
Life is more comfortable when someone helps us and part of the Artificial Intelligence is to provide tools that become somehow a different element. The virtual assistants in the home will be those faithful friends that the brands can use to promote their products and increase their sales since they do not respond to emotions or economic motivations. They are programs that understand the need for an application and, in seconds, offer the best possibility to the client. The case of ALEXA and SIRI we have already seen, we know how they work, it’s time to take advantage of them from digital marketing.
We already knew the 3d, the augmented reality, holograms have been spoken but it is the moment of HYPEREALITY.
This part of the digital transformation in marketing will take creatives and designers to another level. It is no longer about making videos with special effects, nor spectacular sequences for commercials on the web will happen the most amazing thing we can ever see. new PC screens and new cell phones will be the platforms to explore this field of sensory communication where DIGITAL MARKETING EXPERTS will no longer be sought, but MASTERS OF NEUROMARKETING. Here are some examples:
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