The management is of the ‘old stamp’ and understands ‘that they have to do something with. Online marketing’, but also know – in their words – that they know the ball about it. As a result, Bert comes up with all kinds of creative ideas. But the Paraguay Phone Number actions are completely separate. From the KPIs of the company and those of the sales team. After a few sessions with the management, Bert’s light comes on: decisions and actions must be based on company objectives. Bert makes agreements with sales and exchanges ideas. The result? Within this company, marketing changes from a cost center to a business driver.
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And that result is not only achieved by better formulating what the intention is together. But by assigning responsibility for the marketing results to management level. Provide a solid marketing foundation The first step had been made. Then Paraguay Phone Number I advised Bert to ‘put the house in order’. For example, the company technically had a website, but this was in fact no more than the text of an advertising brochure, displayed on a domain name. The Paraguay Phone Number CRM consisted of a cluttered Excel sheet and the employees, each with a large network, were mainly concerned with making phone calls based on their personal rolodex .
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Bert got to work, together with an agency and: took a closer look at positioning and strategy redeveloped the website set up conversion paths linked a CRM to the website provides insight into website visits and conversions with Google Analytics The result is a website that is easier to find, but also a website that generated leads for the first time. The Paraguay Phone Number sales pipeline has been transparent since Bert’s actions and the data of (potential) customers can now be accessed via one central CRM. After a short mourning process, the Excel was able to go into the trash. Also read: 11 must-have articles about career & recruitment There is now also insight into how many visitors come to the website and through which channels.