A few months ago, I wrote a letter for the cmi weekly newsletter about cosmopolitan magazine hey, dont judge this is for work. A look at the media kit revealed that cosmopolitan reaches more than 14 million women per month via print magazines and more than 50 million women including digital channels. Approximately 60 of the audience read at least 3 of the 4 issues, averaging 75 minutes if read. Yes, you read that.75 minutes. Cosmos mission is to “enabling a young woman to own herself and become who she wants to be. We are focused on propelling her into a fun, fearless future. Email protection , no regrets. Compare that to exxonmobil, one of the worlds largest companies. Exxonmobil describes its mission as follows “exxonmobil corporation.
Content business model
Committed to becoming one of the worlds Ukraine Phone Number List leading petroleum and petrochemical companies. This will require us to consistently achieve excellent financial and operating results while adhering to the highest standards of business conduct. I have. Notice the difference cosmo is completely audience focused. No word on what its selling to make a profit. Exxon, on the other hand, has a clear mission when it comes to what it sells. Oil and lots of it. Good for them. Email protected s mission is focused on its audience its a , says joepulizzi. Click to tweet cosmo has made content its business model. In our upcoming book, killing marketing, robert rose says, “it ’s the strategic use of content that builds audiences, drives customer.
Media or product brand?
Creation and retention, but also benefits .” sounds like a CEO Email List media company. It should. Traditionally, cosmos goto revenue strategy revolves around selling ads, but cosmo has some flexible options for making money from its content. Cosmos model looks something like this create a loyal audience. Once youve learned your audiences deepseated needs, consistently delivered value, and your audience readers become fans subscribers, you can monetize that relationship in a number of ways. And cosmo does everything from books to beauty packaging, native advertising, syndicated content and promotions. If cosmos readers are even innovative, they can see how many products they can sell directly to their readers most of the time they dont just sell access to advertisers. If that happens, watch out robert and I know a lot of great people who work at exxon, and we dont envy their work.