The mind of a Digital Marketer is the sum of many moments.CIO CTO Email Lists
But what are the qualities of a digital marketing manager? What are the competencies that a digital marketing manager should have in 2018?
Thinking in Digital Marketing the professional must have the following skills:
Digital Marketer infographic
The use of electronic means allows the collection of large amounts of information, but these data are usedless if not analyzed properly. While you do not need to perform these tests yourself, you need to understand how they work and how to interpret the results. This information is key to creating and implementing effective campaigns, and you can use these numbers to demonstrate to the clients exactly the difference their services have in terms of results.
SEO skills means search engine optimization, and refers to several ways in which you can make web content more attractive to search engines. Many people find the companies they do business with through Internet searches, and most choose the company whose website appears at the top of the list. At the top of the list is where you want your client to be.
Because search engine algorithms change continuously, SEO must also change constantly, so that companies can afford to hire SEO experts in addition to a more general marketing staff. But even if you’re not that expert, you should still know the basics of SEO, so you can understand what your teammates do.
Design and Coding
In the same way that you need all the marketing, you need to be SEO experts, not everyone should be able to do the digital design work needed to create a visual ad, website, coupon or other element.
Other people on your team can do that. But you need to have a basic understanding of how these images are created, and you should be able to discuss visual design ideas to be able to participate in the team’s work. The same goes for coding. At least you should be familiar with HTML, so you can discuss ideas with your teammates fluently.
In digital marketing, content can be text-based, based on images, video or even just audio, as in podcasts. Your job will be to make sure that the content is attractive, professional quality and messages. Most marketing specialists specialize, so you may or may not be a writer or video director, but you must understand what professionalism means in all media.
List of digital marketing skills
Ability to manage digital processes
Adaptability to the digital environment
Evaluate the effectiveness of digital marketing campaigns
Attention to the details of Content Marketing
Collaboration with the areas that support the digital strategy
Compilation of goal lists for email marketing campaigns
Compose marketing pieces by email
Development of online marketing strategy
Evaluation of new technological tools for digital marketing
Following the emerging trends in digital marketing
Generation of reports for the management in relation to the digital marketing activity
Negotiation of digital media packages
Presentation of digital marketing proposals for internal or external stakeholders
Search engine optimization
Selection of optimal online media for campaigns
Monitoring consumer reactions and conversations within social networks
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