Pre-analysis In this phase you look at past results and start collecting data. For example, use Google Analytics to gain insight into what visitors click on. Through which channels they arrive at your website. How long they stay on Sri-Lanka Phone Number a page . On which pages they drop out. Really dive into the customer journey that visitors make on your website. Or use a Customer Data Platform to gain insights. Case Sri-Lanka Phone Number For DIDI we want to investigate how we can get their consumers to convert as well as possible via social.

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For this case, we look at what the competitors have done, what exactly the trends in the field of social media are and we extract data from social campaigns. We have experimented a lot with different target groups via social media. We want Sri-Lanka Phone Number to investigate for new customers, new reach, how we can convert this group as best as possible, with what type of content and image. 2. KPI and Hypothesis After your analysis, you clarify your expectations by means of an assumption, a hypothesis. Focus on Sri-Lanka Phone Number one bottleneck or one opportunity.

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Examples: ”USP X has an effect on the Sri-Lanka Phone Number  conversion rate” = BAD (not specific and does not describe a situation) ”USP X in the header on landing page X provides a higher conversion rate by removing uncertainty” = GOOD Case In this case we want to test whether people react better to a product image compared to a model image with both a price in the visual. Our expectation is that a model image will yield a better CPA than a product image. Hypothesis = A model image provides a better Sri-Lanka Phone Number CPA than a product image, because consumers feel more emotionally connected and can better imagine how the item fits around the body. 3.