A few months until we reach 2019, the perfect time to plan a new digital marketing strategy and take advantage of upcoming trends. After all, in a field as dynamic as this, staying ahead Portugal Email Lists makes all the difference in terms of visibility and brand recall.
These are the five main things you can do to take your strategy from the present to the future:
Demand for video is growing at a surprising rate, especially with the growing popularity of Facebook Live. These short videos increase the audience since they are in real time. In addition, when customers watch a video on your website, Google interprets that you provide relevant information, which drives you to upload search results. The videos are especially useful for smaller and new companies because they allow potential customers to get to know you better. Therefore, evaluate the amount of video content you are publishing and the ROI, if there is room for improvement, increase budgets and production.
- Native Advertising
Native advertising is perfectly combined with the website on which it is located, which makes it a great investment for your brand. Your marketing efforts are more likely to succeed because you are not interrupting the user experience. According to a survey by Sharethrough and IPG Media Lab, of the 4,770 consumers, almost 1 in 3 said they would share a native ad, while less than 1 in 5 said they would share an ad, which makes it a Essential strategy for 2019 That said, for native advertising to succeed, you must know your audience well enough to create useful content. Netflix adopted this strategy when they partnered with The Wall Street Journal to launch their Narcos series.
The broadcast service did so through a sponsored article that complied with the editor’s editorial standards. He was innovative, creative and positioned Netflix as a unique content creator.
- Use Inbound Marketing
Did you know that the cost per customer is 61% cheaper than traditional marketing? Yes, it’s that effective. And, it’s simple! Inbound marketing is about creating content that suits the needs of your target audience. So, when creating your content, consider each stage of the sales funnel: Top of Funnel (TOFU), Middle of Funnel (MOFU) and Bottom of Funnel (BOFU). Each stage requires specialized content that will appear for different clients depending on where they are on their trip.
4.Abrazar Growth Hacking
The important thing to remember when it comes to hacking growth is that it is a focus, not a tool. What does that mean? It is just a term that encompasses everything for strategies focused on growth. If it’s a new company that needs a shot in the arm, do not stop too much in your marketing budget: take a step back and take advantage of the customer’s behavior. Understand what you want from your company and develop your own growth indicators. One of the simplest ways to implement this is through content marketing, including blogs, social networks, e-books and even influence marketing. In fact, many brands combine their influence marketing with their social media strategy to increase effectiveness and increase ROI.
5.Foco in E-commerce
Practically if you have not already taken your business to the internet, you are wasting your time and social networks and the content you generate are of no use to you. The businesses do not support followers in instagram, likes in Facebook or reproductions in YouTube. Businesses survive if there is money income. Monetizing the business in the digital world is the focus of 2019, it is expected in Colombia that electronic commerce grows close to 42% next year.