1. Create original and high-impact content
Having a blog and uploading interesting materials that attract. And delight your buyer persona is essential to position yourself in. Search engines, generate leads and, of course, increase your turnover. But what is the extra you can give to earn earned? Half?
The answer is to provide materials that are relevant and. Original enough that they want to share them with their contacts.
This is the case of interactive content, materials that not only provide information. But also promote a unique and unforgettable experience. To retain users and convert them into promoters of the brand.
These contents stimulate interaction with
The audience and offer optimized visual elements that contemplate really valuable information, which promote the need for action on the VP Communications Officer Email Lists part of the reader to discover the material through commands or movements with the mouse.
An example is the interactive calculator we made about CAC, in which you can calculate your Customer Acquisition Cost:
If you want to know more about interactive content and how it can generate visibility in other digital spaces, download our complete ebook on the subject:
2. Produce relevant data for your business
Becoming a trusted source of information is a smart way to obtain Earned Media, since specialized sites and media could use the data from your studies — such as surveys or reports — to give their content informative credibility.
At Rock Content we usually carry out relevant surveys and reports on different segments of our market, which are shared on other websites and social networks, taking our brand to other spaces.
Here is the link to some of them:
SEO Trends LATAM;
LATAM Freelance Market;
Marketing Tools LATAM;
3. Offer an optimized shopping and customer service experience
Perhaps this is the most obvious of all, but without a doubt, it is one of the most important. And it is that word of mouth advertising, even these days, is still a powerful ally to generate business opportunities.