At a high level, digital marketing refers to the positioning of brands, products and advertising delivered through digital channels such UK Email Listas search engines, websites, social networks, email and mobile applications. While this term covers a wide range of marketing activities, all of which are not universally agreed, we will focus on the most common types below.
History of Digital Marketing
The development of digital marketing since the 1990s and 2000s have changed the way brands and companies use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life and people use digital devices instead of visiting physical stores, digital marketing campaigns are becoming more frequent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influential marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, marketing in Social networks, social networks, optimization , direct mail marketing, graphic advertising, electronic books and optical discs and games are becoming more common in our advanced technology. In fact, digital marketing now extends to non-Internet channels that offer digital media, such as mobile phones (SMS and MMS), callback and mobile call waiting tones.
The development of digital marketing is inseparable from the development of technology. One of the key points at the beginning was in 1971, when Ray Tomlinson sent the first email and his technology established the platform to allow people to send and receive files through different machines.
However, the most recognizable period as of the beginning of Digital Marketing is 1990, since it was here that the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of the computer was sufficiently large enough to store large volumes of customer information. Companies began to choose online techniques, such as database marketing, instead of limiting the list broker. This type of database allows companies to track customer information more effectively, thus transforming the relationship between the buyer and the seller. However, the manual process was not as efficient.
Infographics: The History of the Internet
The history of Internet and Digital Marketing
In the 1990s, the term Digital Marketing was coined for the first time. With the debut of server / client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became an important part of marketing technology.
Fierce competition forced vendors to include more services in their software, for example, marketing applications, sales and service. Marketing specialists could also have a large amount of customer data online with the eCRM software after the birth of the Internet. Companies could update the data of the client’s needs and obtain the priorities of their experience.
This led to the first advertising banner in which you could chat in 1994, which was the “You Will” campaign of AT & T and during the first four months of life, 44% of the people who saw it clicked on the advertisement.
“You Will” by AT & T
Some time ago I was thinking about doing an infographic with the most important events of the Internet from its beginnings to the present. This infographic has taken me more time than I thought but thanks to the research I had had to do for almost a month and a half, I have learned many curious details about the history of the Internet, events I did not know about or remembered vaguely .
The Digital world
In the 2000s, with more and more Internet users and the birth of the iPhone, customers began looking for products and making decisions about their needs online, instead of consulting a vendor, which created a new problem for the marketing department of a company. In addition, a survey conducted in 2000 in the United Kingdom revealed that most retailers had not registered their own domain address. These problems caused marketing specialists to find digital forms for market development.
In 2007, the concept of marketing automation was raised to solve the previous problem. Marketing automation helped companies segment customers, launch multichannel marketing campaigns and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.
Digital marketing became more sophisticated in the years 2000 and 2010, when the proliferation of devices capable of digital media access led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social networks in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in everyday life. Therefore, they expected a seamless user experience in different channels to