What is the digital marketing?
At a high level, digital marketing refers to the positioning of brands, products and advertising delivered through digital channels such as search engines, websites, social networks, email and mobile applications. While this term covers a wide bulgaria email lists range of marketing activities, all of which are not universally agreed, we will focus on the most common types below.
History of Digital Marketing
The development of digital marketing since the 1990s and 2000s has changed the way brands and companies use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life and people use digital devices instead of visiting physical stores, digital marketing campaigns are becoming more frequent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influential marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, marketing in Social networks, social networks, optimization, direct mail marketing, graphic advertising, electronic books and optical discs and games are becoming more common in our advanced technology. In fact, digital marketing now extends to non-Internet channels that offer digital media, such as mobile phones (SMS and MMS), callback and mobile call waiting tones.
The development of digital marketing is inseparable from the development of technology. One of the key points at the beginning was in 1971, when Ray Tomlinson sent the first email and his technology established the platform to allow people to send and receive files through different machines.
However, the most recognizable period as the beginning of Digital Marketing is 1990, since it was here that the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of the computer was already sufficiently large enough to store large volumes of customer information. Companies began to choose online techniques, such as database marketing, instead of limiting the list broker. This type of database allowed companies to track customer information more effectively, thus transforming the relationship between the buyer and the seller. However, the manual process was not as efficient.
Infographics: The History of the Internet
The history of Internet and Digital Marketing
In the 1990s, the term Digital Marketing was coined for the first time. With the debut of server / client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became an important part of marketing technology.
Fierce competition forced vendors to include more services in their software, for example, marketing applications, sales and service. Marketing specialists could also have a large amount of customer data online with the eCRM software after the birth of the Internet. Companies could update the data of the client’s needs and obtain the priorities of their experience.
This led to the first advertising banner in which you could chat in 1994, which was the “You Will” campaign of AT & T and during the first four months of life, 44% of the people who saw it clicked on the advertisement .
“You Will” by AT & T
Some time ago I was thinking about doing an infographic with the most important events of the Internet from its beginnings to the present. This infographic has taken me more time than I thought but thanks to the research I have had to do for almost a month and a half, I have learned many curious details about the history of the Internet , events I did not know about or remembered vaguely.
The Digital world
In the 2000s, with more and more Internet users and the birth of the iPhone, customers began looking for products and making decisions about their needs online, instead of consulting a vendor, which created a new problem for the marketing department of a company. In addition, a survey conducted in 2000 in the United Kingdom revealed that most retailers had not registered their own domain address. These problems caused marketing specialists to find digital forms for market development.
In 2007, the concept of marketing automation was raised to solve the previous problem. Marketing automation helped companies segment customers, launch multichannel marketing campaigns and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.
Digital marketing became more sophisticated in the years 2000 and 2010, when the proliferation of devices capable of accessing digital media led to a sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social networks in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in everyday life. Therefore, they expected a seamless user experience in different channels to search for product information. The change in customer behavior improved the diversification of marketing technology.
Historical data of the History of Digital Marketing
history of digital marketing infographics
Digital marketing is also known as ‘online marketing’, ‘Internet marketing’ or ‘Internet marketing’. The term digital marketing has grown in popularity over time. In the United States, online marketing is still a popular term. In Italy, digital marketing is known as web marketing. Digital marketing around the world has become the most common term, especially after 2013.
The growth of digital media was estimated at 4.5 billion online ads that are published annually and digital media spend with 48% growth in 2010. A growing share of advertising comes from companies that use Online Behavioral Advertising (OBA) to customize advertising for Internet users, but OBA cares about consumer privacy and data protection.
What is Digital Marketing for?
Positioning of THE BRAND
Ease of access:
A key objective is to engage digital marketing customers and allow them to interact with the brand through the service and delivery of digital media. The information is easily accessible at high speed through the use of digital communications. Users with Internet access can use many digital media, such as Facebook, YouTube, forums and email, etc. Through digital communications creates a multiple communication channel in which information can be exchanged quickly around the world no matter who is. they are. Social segregation has no place in social media due to the lack of face-to-face communication and, on the other hand, information is disseminated to a large extent to a selective public.
Through the use of Internet platforms, companies can create a competitive advantage through various means. To achieve the maximum potential of digital marketing, companies use social networks as their main tool to create an information channel. Through this, a company can create a system in which they can identify patterns of customer behavior and comments on their needs.
This means of content has proven to have a greater impact on those who have a long-standing relationship with the company and with consumers who are relatively active users of social networks. In relation to this, creating a social networking page will further increase the quality of relationship between new consumers and existing consumers, as well as a consistent brand reinforcement, improving brand awareness, resulting in a possible increase for consumers in the Pyramid of brand recognition.
Although there may be inconsistency with the images of the products; maintaining a successful presence in social networks requires that companies be consistent in interactions through the creation of a bidirectional information source; Companies consider their content based on the comments received through this channel, this is a consequence of the dynamics of the environment due to the global nature of the Internet.
The effective use of digital marketing can result in relatively minor costs in relation to traditional means of marketing; Reduction of external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
It has been proven that the recognition of the brand works more effectively in countries that have a high degree of prevention of uncertainty, also in these countries that avoid uncertainty; Social media marketing works effectively. However, brands should be careful not to be excessive in the use of this type of marketing, as well as rely exclusively on it, as it may have implications that could negatively exploit its image.
Brands that represent themselves anthropomorphically are more likely to succeed in situations in which a brand markets this demographic. “Given that the use of social networks can improve brand awareness and reduce uncertainty, it is possible that people who avoid great uncertainty, such as the French, particularly appreciate the high interaction of social networks with an anthropomorphized brand” . In addition, the digital platform provides a facility for the brand and its customers to interact directly and exchange their motives in a virtual way.