Whats App Business has arrived in Spain. The messaging giant begins to work with companies in a formal way, although at the moment in Spain it is only a pilot in which some companies participate. Some time ago some SMEs use Whats App to contact their customers, promote their products or services, report an appointment, etc. Now it’s different, Whats App offers the possibility to verify a company profile to communicate or send relevant information to its users with the guaranteed offered by a verified profile.
Example of Blablacar
Last week I came across a message from Blablacar on my assistant vice president email list. It’s reported that from now on it would be via WhatsApp and therefore push notifications would be reduced.
This new form of communication may seem very intrusive, but to me, I am chafing with many apps every day I find it very useful to center all the information in the same channel. Before, with each booking or message from Blablacar I received a push notification of the app, email and SMS. In some cases when I was going to review all that information the user had already contacted me through whatsapp.
Example of KLM
The example of the airline KLM I found on the web, is on video so it is very clear how the company will use this service.
Types of business accounts
According to some news that I have read, there are two types of WhatsApp accounts for business to highlight:
Business account: It is an account that started being private, but WhatsApp authorizes its change to a company account (it is not verified).
Verified business account: It is a company account that has been verified (has the green tick) and can also be used from the special version for companies. It would be the example of Blablacar or KLM that I have commented before. The WhatsApp business app is not found in any marketstore. At the moment it is only accessible for companies that are participating in the pilot.
WhatsApp Business Utilities
Customer service channel: Manage doubts about products, offers, orders, etc. A schedule can be scheduled for when the SAC is not available to receive an automatic message. As with Facebook Messenger.
Rapid communication with the client: In our daily life when we want to report something urgent or we call or send a message through WhatsApp, while the companies used mail or SMS, since they can not call all their customers. For example, KLM is using this service to warn of the closing of gates, sending tickets or reporting the delay of a flight.
Statistics: Interesting to know how many messages have been sent, received, opened, etc. It seems to be a basic statistic, but something is something.
Actually, this news is a change for all those digital startups or apps that need to integrate forms of communication with their users.