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When a tweet goes viral

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When a tweet goes viral

When a tweet goes viral and other ways to make your mobile vibrate as if there were not tomorrow. Welcome back to the Digital Marketing Blog of I’m Marketing! This week we continue with Twitter Analytics and for that what better to talk about tweets that get high rates of retweet, clicks on the profile, favorites and ultimately, more impressions.

If you have entered the post thinking that I am going to give you a manual on how to viralize tweets, you have made a mistake in post and creative director email list. You should know that it is very complicated to viralize a message on social networks, you can follow a series of tips, but there is no exact formula. Moreover, it is most likely a game of chance.

Each company and each sector are different, so you have to know the audience. We must know what interests our followers, what they see, when they see it, and above all, what content could be more friendly to be “shareable”.

Tips to viralize a tweet

Get publish at the optimal time
Most users do not optimize the timing of their tweets, they simply tweet when it comes up. However, from the profile of a brand or a company, it is convenient to know which are the most appropriate times to get interactions. It is convenient to use the TImely or Buffer tools. For example, look at this bubble chart to understand the importance of each schedule:

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Add value
Yes, is not it obvious? Tweets that bring something of value tend to triumph in RRSS. There are many bloggers who give away electronic books in PDF format to get impressions and followers, who can later become loyal followers. If we have time we can find out what are the contents that can add value to our followers.

  • Include links
    It is demonstrated (by a study carried out by Dan Zarrella) that if our tweet has a link, it will get more interactions than one without a link. This does not mean that all of our tweets should be carried, but we can take advantage of them sometimes. By the way, some experts recommend that the link is not at the end of the tweet since it gets more interactions if it is in the middle of the text, which complicates more than an attractive tweet.

Include multimedia content
The fact of including multimedia content always helps the diffusion, but it is also true that it is not worth everything. We must find a useful content to the user, or at least funny, so that it is easily shared.

  • Take advantage of a #hashtag
    Thanks to a hashtag we can reach the target audience of a specific topic. They are people who are talking about a subject at a specific time, so we can aim directly at our goal. We do not know all the topics that are going to be trending topic the next day, but we can deduce that there are certain topics that always give to talk (Christmas lottery, football games, awards ceremonies, etc.).

There are many brands that try to be talked about (better if it is good) by using funny or controversial tweets. You have to take into account where the red line is, between what can be said from an official profile of a brand and what does not. No doubt that the tweet is viral and also does not compromise the brand in any subject, it is not easy. An example of a tweet that created a stir recently:

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Viral tweet example

On May 31st, I was watching “Susana Griso’s” two days and one night “program It’s a program that’s going to carry out interviews with all the candidates for the presidency of the government The first to pass through the program was the candidate of Podemos, Pablo Iglesias,

When the program was about to end, the song to freedom sounded, to song that reminds me of my years in Zaragoza A song by José Antonio Labordeta I put a tweet about the program as I do so many times with programs that I like, which I did not know that the level of impressions would be similar to the inhabitants of the city of Soria

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As you can see in the images, the total impressions were 38,289, 85 was the number of retweets and 81 people came to see my profile. These numbers are nothing if we compare it with a brand or the profile of a celebrity. However, my profile is quite humble, it has been somewhat subdued lately and has less than 800 followers. That said, almost 40,000 impressions is a spectacular fact.

What caused the little viralization of my tweet? There is the key. What every analyst must know. The key was to use the program’s hashtag and the quick retweet by the political party that was represented in that interview. Quickly his followers began to interact with my tweet.