Marketers, we’ve all heard about Snapchat, but how many of you have a profile there? Do you know how it works? Do you know statistics?
Eye, because the marketing of the generational change passes through this social network where young people are.
Why is SNAPCHAT changing Digital Marketing?
Reason # 1: Attention interval
In general, our nation’s attention span has been reduced in recent years, and some experts estimate that the average is only five minutes. With such a short window to impress, your cape verde email list company needs a medium that can create a significant impact in a short period of time.
Fortunately, Snapchat was created with this precise goal in mind, since it only allows users to see an image or video of between one and ten seconds. This has the effect of making everything more important, since you only have a brief opportunity to see the content before it is deleted forever.
Reason # 2: Limited Time
You can take advantage of Snapchat’s short time to see it, creating limited time offers to drive new business in your own way. How does this work? Simply take a Snapchat from a current promotion, sale item or special discount code that has a limited window to redeem.
This creates a sense of urgency in the consumer’s mind, which can lead to an increase in sales. This can also help you increase your number of followers, since people will want to receive these valuable promotions.
Reason # 3: Capture attention
Unlike the constant bombardment of advertising elsewhere, you can use Snapchat to capture the attention of your followers completely. How is that? You will find a large percentage of followers who will see your image or video, especially if you make your content interesting or entertaining.
This is in stark contrast to other options, such as an email marketing campaign, where you need many excellent headlines and copywriting to reach your subscribers in the hope that they can see your content.