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Wikipedia: how does it benefit SEO

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Wikipedia: how does it benefit SEO

It is always affirmed that it is very important to improve our organic positioning  and to work to a great extent on our SEO: doubts arise when we have to decide how to do it Buy VP Manufacturing Production Email Lists. There are many techniques, and in this post we will focus on how to use Wikipedia to improve our organic positioning.

Why is Wikipedia so well positioned?

According to a study of the Open University of Catalonia (UOC), funded by the Spanish Foundation for Science and Technology (FECYT), Wikipedia is the main source of scientific information on the Internet . Knowing this, it is inevitable to ask:  and why does Wikipedia position so well? The conclusion we reached is that it is due, among others, to the following SEO factors:

  • Its content is generated collaboratively among its users, and this makes it unique content, very concise in its terms and in great detail.
  • The pages are written around a topic or term , which means that the pages are focused on related keywords (generic, long tail , with semantic relation). The structure also accompanies, since they organize the information through titles and sections (equivalent to H1, H2, H3 …) and encourage agile reading through bullet points, content indexes, tables, numbered lists, images …
  • It works strongly on its internal linking , since it complements the information of its wikis linking to other internal pages .
  • It enjoys a high authority, which distributes in large quantity through Link Juice , as a result of the above. Feedback with quality external websites that point to each other is essential.

In this way, we are facing a domain with 100/100 in authority, too robust to change the search trend, but with great importance to benefit from it .

How to use Wikipedia as an SEO tool?

With the great importance and authority that it has, Wikipedia seems a good place to promote your website or receive part of its influence, but getting it is more complicated than it seems.

In fact, despite being a collaborative platform, it has a large number of volunteer editors and moderators who, due to their experience, accumulate the necessary reputation to supervise and modify wikis content, restore previous versions, etc. And at the same time, they will try to prevent it from being used as an advertising medium, so they eliminate any hint of publicity or bad practices .

Therefore, if we write an article about our company on one of its pages -or we link to our corporate website, without having an apparent relationship-, they will probably eliminate our publication or link, thus causing a War of editions  that will harm us. Although this does not mean that it is impossible to appear on Wikipedia and take advantage of its authority , but we must be more patient and strategic.

In fact, some claim that it is best to wait until one of these editors sees your company as important enough to voluntarily write a publication about it – or propose it to us through the Reward Board . And as an additional complement, it will always be a good idea to  have professiona

ls with experience in Content Marketing , since they can advise you to write quality content.

Writing content on Wikipedia on your own, is it possible?

Another alternative is to write or complete information on one of the Wikipedia pages with a topic related to our sector . In this way, by providing new and quality content, we can reference it to a post or article on our website  or to other existing Wikipedia articles that point to us, using the codes [[Title of the internal link]]