Marketeros, a lot of people ask me how Digital Marketing tactics should be structured on YouTube.
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I leave a guide with the most important points.

1. Brand Exposure Generation Platform
   Create stories with your brand, not just advertise products.
2. Exhibit products and services differently
   Goodbye to promotions and discounts, find out how your product is not the protagonist of the story, but the element that leads a memorable idea in video.
3. Create creative campaigns that generate virality
   Use the emotional elements, fun, drama, joy. So your video will have an impact.
4. Dynamizing the conversation with customers
   The public not only sees videos, comments, shares, loves or hates them. Try to generate this.
5. Integration with your online commercial platform
   Sure, your video can sell, use YouTube tags and generate a measurable sales platform.
6. Leads Generator
   The public is outside, you must go for them, use the segmented videos to capture the prospects.