These are the 200 most important SEO factors that Google will take into account to position your website in the first search results. Domain factors Age of the domain Keyword that appears in top-level domains Keyword as the first word of the domain Domain length in your registry Keyword in subdomain name Domain history Static match domain Public and private domain information (WHOis protocol to obtain information) Owner Jamaica Phone Number List penalized in WHOis Country extension to identify Top Level Domains Page level factors Keyword in title tag Title tag starts with keyword Keyword in description in H1 tag Keyword is the most used in the document Content length / extent Keyword density Latent Semantic Indexing (LSI) Keywords in content Latent Semantic Indexing (LSI) Keywords in title and description tags Page load speed (using html files) Duplicate content Rel = canonical (Canonical addresses to avoid duplicate content and indicate which page is good) Page load speed (using Chrome) Image optimization Constant content update Magnitude of content updates Page refresh in update history Keyword Prominence Keywords in H1, H2, H3 tags Keyword order Quality of links that leads outside the website Theme of links that leads outside the website Grammar and deletereo Structured content Helpful supplemental content Number of links leading outside the website Multimedia content Number of internal links pointing to page Quality of internal links pointing to page Broken links
(not leading to a site) Reading level Referred / Affiliate Links HTML / WC3 Validation Errors Domain authority of the page host PageRank of the page URL length URL path Human editors Page category WordPress tags Keywords in URL References and sources Numbered lists and bullets Page priority in sitemap (page hierarchy) Too many external links Number of other keywords per page to rank Page age User friendly content layout Parked domains Easy to use structure that helps user experience Site-level factors Value of provided content and unique views “Contact” page Trusted domain (TrustRank) Site architecture Site updates Number of pages Sitemap availability Updated site (uptime) Server location SSL certificate (especially in ecommerce stores) “Term of services” and “Privacy” pages Duplicate content Navigation through breadcrumps (in search, the green part of the link, that the different blocks can be accessed) Mobile optimization Positioning on YouTube Site utility Use of Google Analytics and Google WebMaster Tools User Reviews / Site Reputation Link factors Domain age Number of referral links Number of links from different IP addresses Number of linked pages Alt tag for link images .Edu or .gov domain links Pagerank of the linking page Domain authority of the linking page Links from competitor pages Sharing the page on Social Networks Spam links Collaboration on external blogs Links to the main page Nofollow links Diversity of link types Contextual links 301 redirects Anchor text of backlinks Anchor text of internal links Link title Link domain country Location of the link within the content Location of the link on the page Link domain relevance Relevance at the page level Text around the link Keyword in link title Positive link speed Negative link speed Links from reference pages to main sources of information Links from authority sites Links from Wikipedia Backlink age Links from real sites Natural link profile Reciprocal links Links to content that is user generated Links from a 301 redirect Schema.
org Micromformets DMOZ listing Listing of Yahoo! TrustRank that is transferred to your page Number of links leaving a page Links that come from forums Number of words of the content of that link Content quality Site Links Collaboration with other external blogs User factors Organic CTR of a keyword Organic CTR of all keywords Site bounce rate Direct traffic Repeated traffic Blocked sites Google Chrome bookmarks Google toolbar data Number of comments Time spent on a site Algorithm factors New results in the SERP Various results in the SERP User browsing history User search history Geographical orientation Safe search Google+ circles Complaints under the DMCA Domain diversity Transactional search Jamaica Phone Number Database Local results Google news Google Shopping results Google images results Brand preferences Google Easter Eggs Disavow tool (tool with which we can indicate to the search engine which pages to link) Social Media Factors Number of tweets with link to the page Twitter account authority Number of likes on Facebook Shares on Facebook Authority of Facebook accounts Pinterest pins Votes on other social networks Google+
+1 number Google+ account authority Social relevance Recognized authorship of verified profiles Site social signals Brand factors Brand name in anchor text Brand searches Facebook page of the site and I like it Site Twitter page and followers LinkedIn Page Employees on LinkedIn Brand mentions on sites Co-citations Number of Google RSS subscribers Local Google+ location Whether or not your business pays taxes On site spam factors Penalty by Google Panda Redirects Popups or distractions About site optimization About page optimization Affiliate sites hidden on the site Auto-generated content Too many nofollow links IP address assigned as spam Spam in meta tags Reconsideration after being penalized Off site spam factors Unnatural links Penalty by Google Penguin Too many poor quality links Warnings about unnatural links Links that come from the same IP Anchor text that points to sites that Google considers dangerous Manual penalty Selling links New SEO factors for 2018 Mobile first Robot access to CSS and JS files Ignored special characters in meta tags Using more than one H1 tag The location of internal links on the site loses relevance There is no Google Sandbox Conclution All these factors are important (some more than others) and, even if you want to fulfill them all, it is better not to obsess over it. Think that what Google takes into account the most , after all, is the value you provide to the user. That is to say, the important thing is that, in a natural and original way , you manage to meet as many of them as possible. If you try to enforce them, Google could detect it as negative SEO , so you would get the opposite effect of what you want.