We are writing this article at a time of an unprecedented event that is hitting the whole world: the Covid-19 health crisis. Total containment requires companies to completely rethink their way of working. In addition to those considered as Vital Interest Operators (OIV), the lucky ones were able to fully […]

Exporting your B2B activity is an excellent lever for developing your sales. However, it is essential to measure the impact and the success of the actions carried out. This allows you to adapt your strategy in order to be always more efficient and stop ineffective actions. For this, the monitoring […]

We are writing this article at a time of an unprecedented event that is hitting the whole world: the Covid-19 health crisis. Total containment requires companies to completely rethink their way of working. In addition to those considered as Vital Interest Operators (OIV), the lucky ones were able to fully […]

Finding new customers is undoubtedly the most difficult task when developing internationally. Indeed, any company establishing itself in a new market must make itself visible in order to build a new reputation. In some cases, it is possible to rely on the notoriety acquired in one’s country of origin. In […]

The export of activity seems for many companies the logical continuation of their commercial development. Indeed, it has many advantages such as The development of a new market No longer being dependent on a single market The development of its range of products or services by adapting to the needs […]

For some time now, we’ve been hearing more and more about chatbots, but even more about chatbots. Conversational agents and customer experience are on the minds of many today. These improved chatbots capable of speaking with you are one of the strategic challenges of tomorrow’s customer relations. In an increasingly […]

88.95 million euros, a staggering sum of course, but it is the projection of the market value of voice assistants. More often intended for private use, voice assistants are more present in our daily lives. Already massively present in American households, it is gradually invading the European market, but is […]

The question of content is essential to a good digital marketing strategy. But when is it for voice assistants. Content creation and voice assistants are at the heart of the digital transformation debate today. Indeed, the voice assistant market is booming and now weighs nearly 88.95 million euros. In addition, […]

The question of reputation is inherent today in communication, marketing, and also sales. We can see on the web, web reviews are everywhere. Whether on social networks, on engines, or even on information sites everything is assessable and evaluated. Even you as an individual are constantly evaluated on every stratum […]

Exporting your B2B activity is a very interesting option for those who wish to develop commercially. It is indeed quite likely that the need that a company meets is also present in other countries. So why not put your experience at the service of this new market? This would allow […]

We saw in a previous article the relationship between generation Y and digital transition, but what about the relationship between generation Z and digital transition? Even if today, only a small part of Generation Z is active, this generation is disrupting many existing codes. Obviously, they are not revolutionizing an […]

Is there a trick to understanding the value of the commercial offer you are making in BtoB? Having customers validate our approaches and proposals, carried out in the sense of always better meeting their expectations and needs, is a good and after all usual approach. Why not turn the subject […]

Free audit vs paid audit, First of all, let’s make a small clarification by making the difference between free audit and paid audit. Or rather between automatic audit and manual audit. Some websites, such as Woorank or Yakaferci offer free audits (with certain paid functions) of your site. You enter […]

What are the real benefits of the BtoB customer experience? This is the question we propose to answer this week. We will rely on a study by the Temkin Group, published on LinkedIn. The benefits of the BtoB customer experience: a reality? Many companies are cautious about launching a customer […]

Indeed, a satisfied customer is much more likely to be loyal to a product or service than a dissatisfied customer. To offer the best possible customer satisfaction, setting up efficient and quality customer service is essential today. Indeed, any business, whether B2B or B2C, is now mainly built on the […]

Having a B2B technical hotline is a real asset for your brand. But what exactly is a technical hotline? This is a direct telephone line (free or paid), available to your customers. It allows them to receive an answer to all their technical questions concerning one of your products or […]

LinkedIn is arguably the most powerful professional social network in the world. With its 500 million subscribers (14 million in France) and its 106 million monthly users (3.2 million in France), it brings together nearly 90% of B2B professionals. In comparison, you will find about 84% of professionals on Facebook […]

It is about managing your commercial contacts in order to get them through the acquisition funnel. The objective is thus to transform them into prospects and then into customers. To carry out a lead management strategy, digital will be a major ally. Indeed, most of the activatable actions are online. […]

Whether digital, telephone, or even mixed. It allows you to first measure the performance of your advisers. Secondly, you can identify the strengths and weaknesses of your B2B customer service. Thus, you are able to improve weak points and generalize good practices. These decisions will be all the more legitimate […]

For example, in B2B, 4 out of 10 people open their emails within an hour and two-thirds within 3 hours. In addition, its use is very interesting because of its almost zero cost, and it’s very good ROI, especially concerning prospecting. Thus, the majority of companies use it on a […]

Lead generation is part of a global strategy called lead management. This strategy breaks down into four stages: Acquisition of new leads. The acquisition of leads is generally part of a more global digital strategy. It includes inbound marketing, social selling, marketing automation, etc. Qualification of the leads generated. Qualifying […]

The objective is to take them through the acquisition tunnel until they are transformed into prospects and then into customers. Lead management is a practice related to inbound marketing, which does not chase the prospect with so-called push content. On the contrary, by offering the lead content that is relevant […]

What are automatic campaigns? “These are automatic campaigns so and once they start there’s not much you can do about it. When you launch this smart campaign, you will select strategic terms related to your business and industry. You are going to put in your domain name and Google will […]

Why should ROI & CPA be the key figures of your digital marketing strategy? Everyone is talking about KPI. However, I have noticed that it is not always so easy for my clients to find the numbers that simply and effectively illustrate their performance in digital marketing. You don’t know […]

On the other hand, outdoor companies have gained in 3 months of the crisis, 5 years of maturity on digital tools. To illustrate this digital gold rush, here is the testimony of the company Outdoor Active, which has embarked on a B2B2C conquest strategy. We have heard the testimony of […]

This is a question that comes up often and that you may ask yourself: why pay for a service that I could potentially do myself? 1) Why be supported by a digital agency? The answer is multiple and presupposes other questions upstream: First of all: How would you define the […]

Do you trade online and with the announced decrease in efficiency of the Facebook pixel, you are afraid of losing essential data on your audiences? Do you have the impression that your business will decline because your targeting capacities will be reduced or even eliminated? You have heard of the […]