SEO is the acronym for Search Engine Optimization , which is the procedure for making web pages “communicative” with search engines and to be able to add results more in line with the search carried out. When we speak of “communicative”, we refer to providing information from the page or blog entry so that the search engine Kazakhstan Phone Number List itself learns what is and what is not within said page. Of course, SEO positioning makes user traffic ‘organic’, that is, an audience that comes through searches without having made paid ads. For this reason, search engines (Google, Bing, Youtube, Yahoo …) are a fundamental key to find what we need among the more than one billion web pages (and it continues to grow).
What do search engines take into account? A web page with varied and quality content will position in a better way before those with short content and little worked. Search engines are able to recognize when a page is working, it has its identifying titles and the content is extensive. If you meet the requirements of the Google algorithm , you will have a higher preference than other sites. If your website can generate content on a regular basis , search engine positioning will be key so that the public can reach it naturally. The basis of any good SEO positioning is a preliminary study of keywords ( keywords ) that are related to your website. Users will use the most exact words to explain the problem of their need when searching. For example, if a user wants to see all green cars made in America , their search might be ‘American green cars’. If our website is about cars and we talk about the origin and details of the same car, you may find our website. Hence the importance of content and richness of details.
That is why the study of the keywords that can identify our website is so important: they will be the connection between search and result. SEO positioning in WordPress Once again, we highlight how interesting and useful it can be to establish a WordPress site because of its administration panel and its wealth of plugins with thousands of functions. Despite the fact that WordPress is known for ‘blogs’, you can make online stores and even create a completely different website than you can imagine. As examples, the web pages of Spotify or that of the Aldi supermarkets are made with WordPress. In a previous post, we talked about the importance of appearance in social networks through sharing cards that can be done easily through the YOAST plugin. The main function of this plugin is SEO positioning and we are going to teach you and explain what is most important to perform a correct positioning during our task of generating content on our website or improving the positioning of the web in general. With Kazakhstan Phone Number Database the YOAST plugin installed and configured on our website, we can modify the data of each entry or page from the same editing section of each of them. And what better way to explain how to do the SEO positioning of this same post. YOAST plugin example When we enter the Edit mode , we will see at the end of the post or post editor, we will see how we have a new YOAST section ready to be filled. In the Readability tab , we can see several tips on the quality of the text. Obviously, they are general advice that cannot be applied to all possible content. We must continue and try to improve the content without losing the essence and quality, making the text enjoyable and that the user stays to finish reading it.
In the next tab Keywords (Keyword) will be the section that we have been talking about in this post. Here we will add all the relevant information of the site and we will make the way in which we are displayed in search engines more attractive. We can edit both the way it is displayed on computers and mobile devices. WordPress YOAST plugin to edit snippet Section that is shown in YOAST when we want to modify how our website will look in search engines. When editing the ‘snippet’, it will give us the possibility to write three fields that will be displayed in the search engine: SEO title: it should be a brief description of the content that will be on the page. It has to be a title that invites you to access the site to read the content. Slug: it is a unique identifier of the page we are on. It should not be too long because it would not be fully visible in the search. It must contain the keywords that identify the post. Meta description: the length must be two sentences. You have to explain very briefly what the page or entry is about so that the user is able to understand the content and decide whether to enter. In the next section within YOAST, we find the Featured keyword section (Focus keyword) in which, through a prior study, we will choose the word or words that mainly summarize the entire page. In our case, this post talks about SEO positioning, keywords that we will choose.