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IS A NATIVE APP OR MOBILE WEB BETTER FOR MY BUSINESS?

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IS A NATIVE APP OR MOBILE WEB BETTER FOR MY BUSINESS?

Internet consumption through mobile phones has been growing for years, as many studies and the companies’ own analytics show. It is mandatory for the survival of a business to facilitate the Veterinary Email List use of our website to users, in addition to being well positioned.
WHEN IS A NATIVE APP NEEDED?
For starters, developing your own application is expensive, it requires a large investment of money. In addition, both Apple Store and Google Play take a commission of 30% for each download of payment and purchase integrated app store. So you should keep in mind what the return on investment will be like.

The apps offer a high quality user experience because the code is optimized to take full advantage of the possibilities of the device. However, downloading and installing an app that occupies memory is a barrier for many users, so it only succeeds among the most common customers and greatly improves loyalty.

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WHEN IS A MOBILE WEB NECESSARY?
Well, very simple, if your goals do not match the objectives of a native app, you need a mobile web. In fact, in the vast majority of cases, even if you have an application, you also have to offer a web mobile version. Unless all your business is focused on an app, like the case of the famous Wallapop, Tinder or Snapchat, where the web only offers information and link to the download of the app.

The web mobile or responsive has the great advantage that it is much simpler (and cheaper) to develop, since you only have to optimize your normal website. You will also appear in search engines and it is easier to access for the general public.

ADVANTAGES AND DISADVANTAGES OF THE NATIVE APP
If we analyze in a total vision the benefits and disadvantages of native apps, we could summarize it in this infographic:
TEST TO CHOOSE BETWEEN APP OR WEB MOBILE
In the Biko2 blog they offer that it brings together questions similar to those that we have raised to help you choose between the native application or the mobile web. A very simple test that makes you add the answers and makes you make a decision based on the number of responses corresponding to each digital solution.App or mobile web, virtual presence is essential and offering a quality digital experience to users is the key for any company that wants to do business through the internet. Mediaclick is always at the service of companies that need a push to position their brand and sell on the internet.