And this must be worked on having previously carried out an analysis. It is useless to write our legal or legal texts without more, we have to do it strategically and persuasively. If we put persuasive texts together with keywords, we can play with a time bomb. User search intent Our contents must cover the user’s need with that search. That is, if you search for a “what”, it is not the same as if you search for a “how. You don’t have to put pears and apples together. I’m going to explain it to you with an example. It is not mobile no details india the same to search for “how to make a web design for a lawyer” than “web designer for lawyers”, and therefore, for both purposes we must offer different results. Otherwise , we will not position for either of the two. The same happens with “web designer for lawyers” and “web designer for lawyers in Valencia”, since the second will only show geolocated results. Do you see it better now? Local SEO This is a key factor in any SEO strategy when we are located in a locality.
If I live in Valencia, I am looking for a lawyer in Valencia, not in Madrid. For this reason we must work on local SEO. We can start by opening a file on Google My Business and giving feedback to the reviews, but this is not everything. There are other aspects that we must take into account such as keywords oriented to our locality, having the map embedded, the NAP, geolocating images, etc. etc. etc. In short, for the legal and legal world, optimizing this aspect is essential. Here you have an example of some lawyers from Majadahonda. marketing-lawyers Loading speed Nowadays the mobile is the device with which we consult the internet the most. That is why the web has to work as fast as possible not only on a computer, but also on a mobile phone. If a potential customer accesses the website with an overloaded or poor mobile phone, and has to wait longer than necessary for the results to be shown, they will probably leave. Because with slow pages, we lose sales opportunities. For a website to be fast, not only do you have to design it for this purpose, you also have to do proper maintenance on a regular basis and get all its components updated and optimized. In addition, this will avoid possible hacking problems, which then comes the scare and you know what happens.
Paid Advertising Advertising on Google Ads or on Facebook and Instagram Ads can be very good ways to get customers. Since if someone has an urgency and is just struck with an advertisement at the time they need a lawyer, and also attacks their pain point, it can be crucial and that at that moment they decide to hire. And this can be done through social networks and Google . When we talk about positioning ourselves in Google, we compete against big “beasts” from the legal and legal world, who have been working and investing money for many years. One option to appear in the first positions when a person searches for India Phone Number Database a specific need is to carry out a strategy in Google Ads. With this you will not have to wait to be on the first page working only the organic part. Does it mean that if we advertise we should not do SEO? No, since, if one day you cut the investment tap in advertising, we must continue to get clients , and here organic positioning will come into play. Email Marketing An important part of our website is that it is connected to subscription forms to start generating a database. Because with these databases we can make very powerful advertising and email marketing strategies. And if you combine both, the crème de la crème.