Production of multimedia material irrevocably tied to the brand and the value proposition it generates. Getting Down to Reality: Some Lessons from GoPro Content Marketing That Can Help Your Brand If your goal is to receive content generated by your users to achieve more engagement, you should start first by asking yourself the following questions: How to build an enthusiastic community? First: GoPro is not just a camera brand. It is a platform where users can express themselves freely. It is essential to Ghana Bussiness Email List rethink the position of your brand with respect to users. What other brand could be a partner? Just as GoPro is combined with well-known examples of athletes or different hotel chains, you can creatively think of a partner for your company and expose yourself to other markets thanks to the added value that your products contain.
How can we help our users achieve their fifteen minutes of fame? Reward your consumers by encouraging the creation of their own content , asking them how they use your products in real life. After receiving your proposals, sort, polish and promote them strongly. How can the passions of our workers be united with the passions of our clients? Show your employees the real story beyond the corporate message . The employees of the GoPro company are avid adventurers, sports enthusiasts and of course, users of their own products, that is, those who work for the brand are people similar to the consumers they want to reach.
[Tweet «Identifying the niche without making a mistake, is key to being successful in your #ContentMarketing strategy»] Paul Crandell , Vice President of Marketing and in charge of GoPro’s Content Marketing plans , says: “One of the most interesting and fun things about our work is that we receive interesting material every day!” And what do you think of GoPro’s Content Marketing strategies ? What are the aspects that you could Ghana Bussiness Email Database implement in your company? Would you like to know more about content marketing? Are you interested in analyzing all kinds of content-focused activities?