In their sector, but give it a spin and try to do it differently, always attacking the pain point of your target audience. Make yourself known and network in events or talks that take place in your community or sector. Offer valuable content (Lead Magnet) When you’ve read lead magnet, it sure sounded like Chinese to you, but I’m going to explain what this technique consists of. A lead magnet is valuable content that you offer to users who visit your website for free, in exchange for their data being left with you. We have to do how to get indian number this content strategically so that it is worth leaving us your phone or email without further ado. Choosing the right lead magnet is complicated, but we must put ourselves in the shoes of our ideal client. What problems do they have? How can we solve them? A common mistake is to make a lead magnet with our own interests in mind, and not those of the potential client, thus losing many users. It is not about promoting ourselves at all times, but about giving it so much value , that it is clear that we are the solution to your problems because of the before and after that you have received in your life. I’m going to give you some examples of psychologists who are doing this part very well. free psychology session In this clinic that you see above they not only offer us a session with a free psychologist , but also a coaching session and their digital magazine.
With this, they are attacking different target audiences of various services with different lead magnets . To those who need a psychologist, those who need a coach and people who do not need any of this, but do want to find out about these issues with the magazine. I am sure that you are getting a qualified database that will allow you to monetize later through telephone sales, SMS or email marketing. I’m going to show you a different example, that of an ebook. As you can see in this image, when we get to Silvia’s website and do a little Scroll (scroll down), we get a pop-up to download an ebook. In exchange for the download, we leave you our name and email, and surely, once this is done, your newsletter will begin to arrive. A newsletter can be very annoying, but if we do it right, it can be very effective. But we will see this at the point of email marketing. I’m going to give you some ideas that can come in handy to create content for your lead magnet: Free Masterclass to learn to manage our self-control (example that I just pulled out of my sleeve, but always think if this is necessary for your audience).
Ebook about X techniques to improve your productivity at work. Templates to better organize yourself in your day to day. A free 30 minute session to your therapy. You leave the candy in their mouth and many end up repeating. As you can see, in the end it is a “digital gift”, which usually tend to be classes, ebooks, templates, sessions, etc. These are just some examples of lead magnet that I just invented, now you have to get your creativity out and put it into practice. It is not enough to have a “Subscribe to our Blog” form, we have to give something India Phone Number Database in return for people interested in our products or services to subscribe, to end up monetizing later. Optimized website Writing this guide to marketing for therapists and psychologists I have come to realize that the vast majority have an outdated website. Do you think that an old website will give confidence to potential future clients? The answer is no, since it does not convey professionalism or modernity, but we can feel that the brand has become outdated. And not only to update the website , but many people want a super modern and aesthetic website, without realizing that they lose focus.