Email marketing . Among others. The scope of this type of campaign is much greater than a traditional one. Providing very important benefits to the company. Increases visibility between different web pages. Quality content allows the company to position itself against its competition and offer its products more effectively and […]

There is no doubt that the simple fact of addressing a user by her name is a factor that considerably increases customer satisfaction. However. Personalization goes far beyond using the subscriber’s name at the beginning of the message. It is about working the content based on demographic data such as […]

The real challenge is to bring them closer to your brand through automated workflows that adapt to their needs and interests based on their behavior. With this guide you will be able to learn a little more about this important work tool. Remember that the secret of inbound marketing is […]

Then it’s a call for you to immediately update your contact list. During that downtime. Many may have lost interest in your brand and decided to unsubscribe. Others may no longer have the same email address because many use their work addresses. But either way you have to do some […]

And the best thing is that. When working with email marketing automation. This email will be sent once the user subscribes to your database. 2.- surprise your customers with your return you probably already have a database of loyal customers waiting for you. Therefore. Once you resume your services. You […]

Therefore. Email automation saves you a lot of time. It is an excellent tool to nurture your potential customers by sending useful information via email . Remember that if the emails are relevant and attractive. The subscriber will learn more about your company. Which will make them is lost with […]

To confirm that the action has been carried out correctly . Following the established process. Announce or confirm to the user that they will receive the information or the promised benefit at the time of data request. This can be through a link. Sending documentation to your email nload they […]

Now that you have the necessary techniques. You can start creating your thank you pages with engagement. As you may have noticed. These pages go far beyond a simple thank you. They are an excellent window to persuasively offer other offers and guide the user on the path you want. […]

It does not have to have many words because the message is clear. The center of everything is gratitude. 2.- design in tune with the landing page although the thank you pages are a complement to the landing pages . Make sure that the colors you are going to use […]

But also expects to find something else. Which would be the payment for providing you with their data. In this case. It is recommended to include a link. As this will help you have a better opportunity to sell. Because the user can access the offer directly through the link. […]

Create thank you pages that generate engagement by newsmdirector on july 01. 2021 9 min there are no ratings thank you pages with engagement a thank you is always well received by the user. So it is important that you learn how to create thank you pages with engagement for […]

You can do this a marketing automation tool and also consult your sales team. But what results should you evaluate? Here are some of the most important ones: conversion rate from mql1 to mql2; from mql2 to mql3; from mql3 to mql4; from mql to sql and from mql to […]

Making the price of the product clear from the start is very important. But if this doesn’t happen. You’ll need to send campaigns with attractive subject lines in abandoned cart emails to attract potential customers again. 2.- need to create a user or register the need to register: cause of […]

Designing a good return plan is very important so you don’t have to send attractive subjects in abandoned cart emails. 8 strategies for attractive subject lines in abandoned cart emails it has been studied that this type of email is very effective among people who have abandoned a shopping cart. […]

Scarcity also works great and letting the customer know that few items are available will make the decision to buy faster. 5.- focus on a product: attractive subjects in abandoned cart emails strategies for compelling subject lines in abandoned cart emails: focus on one product creating compelling subject lines in […]

What are you waiting for? Lead scoring in marketing automation: how to implement it by newsmdirector on july 09. 2021 9 min there are no ratings lead scoring in marketing automation automation has made life easier for many. So you have to know how to work lead scoring in marketing […]

It is time for you to learn how to implement it. To effectively work lead scoring in marketing automation. You must divide potential customers into three phases. Keep in mind that these correspond to three types of mql (marketing qualified lead) that you will know now: 1.- identify the mql […]

You can do this through data such as visits to the web. Clicks on certain links. Email opening rate. Content downloads and interactions on social networks can also give you a good clue. 3.- meet the mql 3 in the bofu phase if you have already reached the last stage […]

You just have to use the email marketing platform . Which also has our sms marketing service integrated. So that you can automate your shipments through both channels from the same tips for writing engaging subject lines in your abandoned cart emails by newsmdirector on august 27. 2021 10 min […]

You can schedule posts months in advance. However. There are many specialized tools that help you do this across the different platforms. For example. You can use online reputation management software that sends alerts if someone mentions your brand online. In this way. You can face any bad comment that […]

Which will increase their loyalty. 4.- contact customers in real time another good marketing automation technique in the restaurant sector is to address your guests in real time. For example. If you have already used your wi-fi for guests before. You have the possibility to send automatic messages to their […]

It should be noted that these are the easiest marketing strategies to reach your customers and. In addition. They are the easiest to automate. There are tools that allow you to schedule messages to send them massively on the day and time you set. This not only makes the job […]

How to apply marketing automation tactics in the restaurant sector by 2021 9 min there are no ratings how to apply marketing automation tactics in the restaurant processes makes work easier. So it is important that you know how to apply marketing automation in the restaurant sector. In this way. […]

Work through the steps of producing content. From writing to editing and publishing. It is important that you consider that content creation is a process that takes a long time. In any of its elements. So if you don’t have enough time to publish content regularly. Don’t hesitate to invest […]

So it can be said that with chatbots they can be a great ally to save you time. But in addition. They are ideal to have a much more optimal customer service. 5.- marketing automation in social networks prepare your marketing automation strategy in 2022: social media calendar whoever does […]

It is an investment that will help you develop better marketing campaigns. Keep in mind that both will help you collect information related to your audience so that you can create campaigns tailored to it. With machine learning you can get data about users and their behaviors online . It […]

By automating the simplest processes. You invest less in them . So you can take advantage of the minutes or hours to focus on other activities. And it is no secret to anyone that with each passing year the presence of companies in the digital world increases. This was evidenced […]