The digitization of the market is a fact . Sales, marketing, B2B, CRM, automation … these are terms that little by little have been making a dent in the day-to-day of companies. More and more CEOs realize that the paradigm shift is essential. Darwin no longer said them in his Origin of Species: adapt or die . In this post we are going to explain, in a quick way, what are the pillars on which this restructuring of companies towards the digital world is based and what are its benefits. We bet on survival, and you? Internal digital transformation Let’s start at the beginning: to Namibia Phone Number List be able to restructure and orient ourselves towards digitization, we must do a study of the internal processes of our company to know which ones are obsolete. Does your company have a CRM? A CRM is a software that provides a customer relationship management solution, normally aimed at managing three basic areas: commercial management, marketing and after-sales or customer service. Nowadays, it is essential for any company to hire a good CRM to be able to automate processes and evolve towards digitization. These are some of the tasks that a CRM performs: It compiles all the information of the commercial negotiations maintaining a detailed history. It makes it easier to direct and manage customer acquisition and loyalty campaigns. Thanks to CRM, you can control customer acquisition and loyalty campaigns at a glance, as well as analyze their results and test their effectiveness.
How to adapt the sales process to digital in B2B companies ERP: centralization in one software ERP (acronym for ‘Enterprise Resource Planning’ or ‘ Enterprise Resource Planning ‘) is a set of integrated software applications, we allow you to automate most business practices related to operational aspects or production of our company, facilitating and centralizing the information of all the areas that compose it: purchasing, production, logistics, finance, human resources, etc. How to adapt the sales process to digital in B2B companies The importance of an optimized web platform In this section we are not only referring to having a current design, optimal and intuitive usability (UX / UI) or an SEO friendly website; we are talking about that, today, it is almost essential to have an online store . Being able to offer your product or service through the network is something that every day becomes more important, in addition to that we expand our sales possibilities by scaling them much more than with direct points of sale. Social Selling: the change in the seller Social Selling is the new buzzword in the world of business digitization. But, really, what does it consist of? When we talk about Social Selling, we are focusing on the role of marketers and the transformation they are undergoing, becoming digital commercials. We are no longer merely talking about the work that the sales department does with the prospects or segmented leads that it obtains from marketing; The new role of the salesperson is proactive and aware that the company’s potential customers are also on social networks .
And, within the current social networks, LinkedIn is the one that stands out in terms of Social Selling B2B. LinkedIn gives us a very complete definition of Social Selling: “Social Selling is about leveraging your entire social network to find the right potential customers , build trusting relationships with them, and ultimately achieve your sales goals .” The TOP guide to adapt your sales to digital in B2B companies Inbound Marketing: the new digital marketing strategy that is revolutionizing the sector Although Inbound focuses on the part corresponding to marketing, it is totally complementary to a digital sales strategy. In fact, Inbound Marketing advocates an alignment of the marketing and sales departments, betting that both revolve around the customer. The Hubspot Academy, one of the most Namibia Phone Number Database prestigious institutions in the field, offers us this definition of Inbound Marketing: “Inbound marketing is about creating valuable experiences that have a positive impact on both people and your company. How? You attract prospects and customers to your website through useful and relevant content. Once they’re on your site, you engage with them through conversational tools like email and chat and promise them long-term value. Ultimately, you delight them by positioning yourself as an advisor and expert who understands their needs and cares about their success. ”