The content marketing industry is full of “rock stars.” as such, many consider content marketing strategy to be an individual skill. But this couldnt be further from the truth. Peek behind the scenes of any good content marketing effort and youll almost always find a leading and wellorganized team. Linkedins […]
What do you give your customers to read their minds in his talk at the intelligent content conference, will reynolds, a selfprofessed “searcher,” explores how to use resources both timeless and contemporary hidden in plain sight to keep your mind as focused as possible. I shared some tips for getting […]
Snapchat an ephemeral photo, video and messaging app, was released in 2011. Since then, the mobile application base has surpassed 166 million, representing 31.6 of the us social networking share. Snapchat is projected to generate 895.5 million in ad revenue by the end of 2017, up. From 340 million in […]
Having trouble communicating the benefits your business offers in terms of government allowing and consumers being able to relate have you ever experienced public perception issues that hindered your ability to earn trust and drive greater support in the marketplace are you feeling constrained in your ability to creatively tell […]
At first glance payperclick and content marketing seem like opposite ideologies. Ppc provides immediate roi. Alternatively, content marketing is a great tool for building brand awareness, but it often takes time to build momentum. But the two can work together. Ppc can act as your content marketing secret weapon, empowering […]
A few months ago, I wrote a letter for the cmi weekly newsletter about cosmopolitan magazine hey, dont judge this is for work. A look at the media kit revealed that cosmopolitan reaches more than 14 million women per month via print magazines and more than 50 million women including […]
A secret has been revealed Agile project management is a game changer and not only developers and it people know about it. As a marketer, you have surely heard of agile. Your team may be using agile practices such as project sprints and standup meetings. If so, you are in […]
According to the famous 1993 new yorker cartoon, on the internet, no one knows youre a dog. Brands and individuals alike, does any of us really say who we are welcome to the quagmire of social media authenticity. Watch your step. Its a minefield “authenticity” has become one of my […]
Nonprofits start with a key ingredient that many b2b and b2c marketers dont have. Its a mission, a reason for being, that doesnt boil down to selling something. Having a purpose provides the necessary foundation for good storytelling. This is a powerful seed for growing an effective nonprofit content marketing […]
In the early days of cmi, we were always experimenting. Ok sometimes experiment was code for im not sure what were doing, but lets try this as our business matures, well see what works , and put more attention into putting processes around them to make them as efficient and […]
I Have heard some people really believe that getting there is half the fun. On the other hand, when it comes to travel, everything that happens between the initial decision to leave the house and lying down on a beach chair with a fruity drink in hand causes stress and […]
We act unconsciously looking for social proof in all areas of our lives, including our behavior and online purchasing decisions. It doesnt matter if that social proof is from a friend or a stranger. The point is that we are seeing evidence from our peers, other consumers in this context, […]
What would you like to do to get authoritative guidance on what types of content to create more and less content to have a greater impact on your business do you go as far as auditing your content bite do not click yes, content audits can seem like a daunting […]
While marketers are flooding new digital channels and exploring modern amplification strategies, many companies continue to invest in traditional print media to reach their customers. Although print is not a particularly popular method for delivering content, according to cmi research, about a third of b2b and b2c marketers use print, […]
Jennifer watson began her career as a camera meteorologist in mississippi and alabama, and also helped manage both stations social media channels and weather blogs. Taking her job as a social media specialist at atlantabased the weather channel was a natural transition for her. “the weather channel is a dream […]
Managing a blog is a difficult task, especially when its a multiauthor outlet. This includes a lot of editing, relationship building, and task management. You dont have to be an expert at everything, but check things like search engine optimization, crosslinking content, article performance in search and social media, overall […]
Higher education marketers face an interesting dilemma. In many scenarios, the person who wrote the check never uses your service. The buyers journey will be replaced by the students journey, says jonah deaver of verticalmeasures, who has worked on 200 college programs over the past six years. That is why […]
The months of mid year content marketing health june and july are a great time to reflect on your content marketing strategy. What is working what not what do you need to change for the fall season as you complete your internal audit, consider some ideas and questions that will […]
Have you ever spent weeks or months creating perfect content that gets little response from your audience you expected trumpets and confetti, praising emails, maybe even a raise. Instead you got a cricket. While you may accept these discouraging flops as the cost of doing content marketing, they represent a […]
Need something to get you out of your slump look to your fellow marketers for advice on practical, inspiring, and downright fun books and a few podcasts. Flow the psychology of optimal experiences mihaly csikszentmihaly flowcoversummerreading this book is a great reminder of how to recognize the joy of the […]
I feel like were losing calls but I dont know how many or when my switchboard doesnt give me that information. , mr. D. Manager of tpe this sentence we often hear, so I decided to share with you the story of monsieur d. Why because the story of mr. […]
Phone Number is a multichannel software that allows companies to offer quality customer service by phone or email, and to optimize the search for new leads, particularly through telephone prospecting. Our solution is aimed at novice users but also at more experienced people who are looking for a simple but […]
Today we present to you the first testimony of one of our customers who uses Phone Number as telephone prospecting software. Irp bat rc diag has been using Phone Number for 1 year now. Presentation I am jimmy thomas, president of irp bat rc diag. What irp bat rc diag, […]
The digital transition is an essential issue for companies. However, it is clear that france still has some catching up to do in this area. According to the european commission, it ranks 16th according to the 2017 desi index. The results are good in terms of digital skills 9th place […]
Telesales or telephone prospecting remains a very effective way to. Increase the volume of sales or appointments for your field sales representatives. To be profitable, it is strongly recommended to use. Suitable tools and to put aside “oldfashioned” telephone prospecting, which does not make it possible to measure. The work […]
The use of telephone prospecting software makes it possible to organize, streamline and optimize the work of your telemarketers. Depending on the complexity of your prospecting mission and your performance objectives, our Phone Number software allows you to choose between 2 distinct composition methods. What are offered by Phone Number […]
Since june 1, 2016, the free bloctel service has allowed each individual to register their telephone number on an opposition list in order to no longer be canvassed by telephone by a professional with whom they have no current contractual relationship, in accordance with law no. 2014344 of march 17, […]
